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	<title>Writer, Producer, Creative Director - Michael Sheehe</title>
	<atom:link href="http://www.sheehe.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.sheehe.com</link>
	<description>Mike Sheehe Media Marketing and Promotions Professional</description>
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		<title>Great NFL Spot</title>
		<link>http://www.sheehe.com/blog/great-nfl-spot/</link>
		<comments>http://www.sheehe.com/blog/great-nfl-spot/#comments</comments>
		<pubDate>Sun, 09 Dec 2012 13:51:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[broadcast advertising]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[compositing]]></category>
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		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.sheehe.com/?p=722</guid>
		<description><![CDATA[I DID NOT DO THIS SPOT. I&#8217;M POSTING HERE AS INSPIRATION FOR ME AND ANYONE ELSE THAT MIGHT CARE. Great idea, Great Execution, Great Photography!]]></description>
			<content:encoded><![CDATA[<p>I DID NOT DO THIS SPOT. I&#8217;M POSTING HERE AS INSPIRATION FOR ME AND ANYONE ELSE THAT MIGHT CARE.</p>
<p>Great idea, Great Execution, Great Photography!</p>
]]></content:encoded>
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		<title>A52 &#8211; Amazing Work</title>
		<link>http://www.sheehe.com/blog/a52-amazing-work/</link>
		<comments>http://www.sheehe.com/blog/a52-amazing-work/#comments</comments>
		<pubDate>Tue, 02 Oct 2012 13:52:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[commericals]]></category>
		<category><![CDATA[directing]]></category>
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		<category><![CDATA[effects companies]]></category>
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		<guid isPermaLink="false">http://www.sheehe.com/?p=716</guid>
		<description><![CDATA[I have no affiliation with this company, but have been following their work for years. They&#8217;ve done some of the most memorable spots over the last decade or so. If interested, I urge you to check them out when you have a chance. http://www.a52.com]]></description>
			<content:encoded><![CDATA[<p>I have no affiliation with this company, but have been following their work for years. They&#8217;ve done some of the most memorable spots over the last decade or so. If interested, I urge you to check them out when you have a chance.</p>
<p>http://www.a52.com</p>
]]></content:encoded>
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		<title>Margaret Heffernan: Dare to disagree</title>
		<link>http://www.sheehe.com/blog/margaret-heffernan-dare-to-disagree/</link>
		<comments>http://www.sheehe.com/blog/margaret-heffernan-dare-to-disagree/#comments</comments>
		<pubDate>Fri, 14 Sep 2012 14:29:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.sheehe.com/?p=1416</guid>
		<description><![CDATA[An amazing lecture from Margaret Heffernan. I highly suggest you check out other TED presentations when you have the chance, it&#8217;s a gold mine of knowledge and insight.]]></description>
			<content:encoded><![CDATA[<p>An amazing lecture from Margaret Heffernan.</p>
<p>I highly suggest you check out other TED presentations when you have the chance, it&#8217;s a gold mine of knowledge and insight.</p>
]]></content:encoded>
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		<title>Cubs Win The World Series!</title>
		<link>http://www.sheehe.com/blog/cubs-win-the-world-series/</link>
		<comments>http://www.sheehe.com/blog/cubs-win-the-world-series/#comments</comments>
		<pubDate>Wed, 22 Aug 2012 15:32:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[commercials]]></category>
		<category><![CDATA[cubs]]></category>
		<category><![CDATA[fantasy]]></category>
		<category><![CDATA[imagination]]></category>
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		<guid isPermaLink="false">http://www.sheehe.com/?p=714</guid>
		<description><![CDATA[I DID NOT DO THIS SPOT. I&#8217;M POSTING HERE AS INSPIRATION FOR ME AND ANYONE ELSE THAT MIGHT CARE. Here&#8217;s an imaginative and fun spot! Great production value. &#160;]]></description>
			<content:encoded><![CDATA[<p>I DID NOT DO THIS SPOT. I&#8217;M POSTING HERE AS INSPIRATION FOR ME AND ANYONE ELSE THAT MIGHT CARE.</p>
<p>Here&#8217;s an imaginative and fun spot! Great production value.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Some suggested reading</title>
		<link>http://www.sheehe.com/blog/some-suggested-leadership-reading/</link>
		<comments>http://www.sheehe.com/blog/some-suggested-leadership-reading/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 13:16:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Creative Management]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[creative leadership]]></category>
		<category><![CDATA[great managers]]></category>
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		<category><![CDATA[leaders]]></category>
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		<category><![CDATA[reading]]></category>

		<guid isPermaLink="false">http://sheehe.com/?p=400</guid>
		<description><![CDATA[I just thought I would share some books that I&#8217;ve found interesting. Please let me know If you know of any books that might be worth a read. I enjoy learning new angles and thoughts, so any suggestions would be appreciated. It&#8217;s Not About The Coffee Work In Progress John Gordon&#8217;s Books. Some people don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>I just thought I would share some books that I&#8217;ve found interesting. Please let me know If you know of any books that might be worth a read. I enjoy learning new angles and thoughts, so any suggestions would be appreciated.</p>
<a title="Howard Behar's It's Not About The Coffee" href="http://www.howardbehar.com/home.shtml">It&#8217;s Not About The Coffee</a>
<a title="Michael Eisner's Work In Progress" href="http://www.amazon.com/Work-Progress-Risking-Failure-Surviving/dp/0786885076/ref=tmm_pap_title_0">Work In Progress</a>
<a title="John Gordons Books" href="http://www.jongordon.com">John Gordon&#8217;s Books</a>. Some people don&#8217;t like the &#8220;parable&#8221; style, but I enjoy them. I find them a nice break from the normal biography or &#8220;textbook&#8221; style.</p>
<a title="Howard Shultz Pour Your Heart Into It" href="http://www.barnesandnoble.com/w/pour-your-heart-into-it-howard-schultz/1100055021?cm_mmc=googlepla-_-book-_-q000000633-_-9780786883561&amp;cm_mmca2=pla&amp;ean=9780786883561&amp;r=1">Pour Your Heart Into It</a>
<a title="Six Rules For Brand Revitalization " href="http://www.amazon.com/Six-Rules-Brand-Revitalization-Re-Energize/dp/0136043313">Six Rules For Brand Revitalization </a>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>JJ Abrams: Mystery Box</title>
		<link>http://www.sheehe.com/blog/jj-abrams-mystery-box/</link>
		<comments>http://www.sheehe.com/blog/jj-abrams-mystery-box/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 20:12:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://sheehe.com/?p=402</guid>
		<description><![CDATA[This is actually from 2007, so it&#8217;s not new, but I thought I would post it in case you haven&#8217;t seen it before. JJ Abrams speaks about creating LOST and his Mystery Box. It&#8217;s funny, insightful, and interesting.]]></description>
			<content:encoded><![CDATA[<p>This is actually from 2007, so it&#8217;s not new, but I thought I would post it in case you haven&#8217;t seen it before. JJ Abrams speaks about creating LOST and his Mystery Box. It&#8217;s funny, insightful, and interesting.</p>
]]></content:encoded>
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		<title>Creative Management Philosophies</title>
		<link>http://www.sheehe.com/blog/management-philosophies/</link>
		<comments>http://www.sheehe.com/blog/management-philosophies/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 19:20:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://sheehe.com/?p=385</guid>
		<description><![CDATA[Having led many large teams for both taped and live programming, promotions, commercials, and other media content, I thought I would share some of my management philosophies. I&#8217;ve had the honor to work with great people and manage very talented professionals, many of whom I still work with to this day.  Teams that I&#8217;ve managed [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Having led many large teams for both taped and live programming, promotions, commercials, and other media content, I thought I would share some of my management philosophies. I&#8217;ve had the honor to work with great people and manage very talented professionals, many of whom I still work with to this day.  Teams that I&#8217;ve managed have been honored with many industry awards, speaking engagements, and have been ahead of the curve with technology.</p>
<p style="text-align: justify;">By no means am I saying that what I&#8217;m about to write is set in stone, quite the contrary I think creative leadership needs to be extremely flexible and adapt to the new challenges that present themselves on a daily basis. I&#8217;ve developed my leadership skills through my education, professional experience, working with great leaders, researching successful leaders, reading biographies on great leaders, and participating in leadership training whenever available. I&#8217;ve also learned a great deal observing ineffective management techniques and, like everyone, making my own mistakes along the way has taught me quite a bit as well.</p>
<ul style="text-align: justify;">
<li><ul class="contentList circle"><li>Hire and work with the best</li><li>Strive for excellence in everything you do</li><li>Offer growth opportunities for your team members</li><li>Offer team members creative challenges beyond their current abilities</li><li>Have a growth plan for individuals and the team itself</li><li>Treat everyone as an equal</li><li>Provide constructive criticism, which is very different from criticism</li><li>Clearly communicate plans, projects, and important information</li><li>Empower your team members to make decisions</li><li>Take calculated risks</li><li>Treat your team and clients with respect</li><li>Build a true creative team that works together as one, can trust each other, and performs best when working off of each other&#8217;s strengths.</li><li>Have fun</li></ul></li>
</ul>
<p style="text-align: justify;">This isn&#8217;t an extensive list by any means, it&#8217;s just some of the strategies that I deem most important when leading creative teams. I also understand that many of these are pretty common amongst leadership books and that the MBA in us all may scoff at how rudimentary some of them may seem. But, I wanted to share my thoughts for those that like to hear what others are doing while they&#8217;re formulating their own leadership strategies.</p>
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		<title>Bob Parsons™ 16 Rules for Success in Business &amp; Life in General</title>
		<link>http://www.sheehe.com/blog/bob-parsons-16-rules-for-success-in-business-life-in-general/</link>
		<comments>http://www.sheehe.com/blog/bob-parsons-16-rules-for-success-in-business-life-in-general/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 05:18:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.sheehe.com/?p=697</guid>
		<description><![CDATA[Copyright © 2005-2007 Bob Parsons. All rights reserved. Here is a great list of 16 rules from Bob Parsons, the founder of GoDaddy and other companies. The original can be found here on his blog: 1. Get and stay out of your comfort zone. I believe that not much happens of any significance when we&#8217;re in [...]]]></description>
			<content:encoded><![CDATA[<p>Copyright © 2005-2007 Bob Parsons. All rights reserved.</p>
<p>Here is a great list of 16 rules from Bob Parsons, the founder of GoDaddy and other companies.</p>
<p>The original can be found <a href="\&quot; data-mce-href=">here on his blog</a>:</p>
<p><strong>1. Get and stay out of your comfort zone.</strong></p>
<p><strong></strong>I believe that not much happens of any significance when we&#8217;re in our comfort zone. I hear people say, &#8220;But I&#8217;m concerned about security.&#8221; My response to that is simple: &#8220;Security is for cadavers.</p>
<p><strong>2. Never give up. </strong>Almost nothing works the first time it&#8217;s attempted. Just because what you&#8217;re doing does not seem to be working, doesn&#8217;t mean it won&#8217;t work. It just means that it might not work the way you&#8217;re doing it. If it was easy, everyone would be doing it, and you wouldn&#8217;t have an opportunity.</p>
<p><strong>3. When you’re ready to quit, you’re closer than you think. </strong>There&#8217;s an old Chinese saying that I just love, and I believe it is so true. It goes like this:&#8221;The temptation to quit will be greatest just before you are about to succeed.&#8221;</p>
<p><strong>4. With regard to whatever worries you, not only accept the worst thing that could happen, but make it a point to quantify what the worst thing could be. </strong>Very seldom will the worst consequence be anywhere near as bad as a cloud of &#8220;undefined consequences.&#8221; My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, &#8220;Well, Robert, if it doesn&#8217;t work, they can&#8217;t eat you.&#8221;</p>
<p><strong>5. Focus on what you want to have happen. </strong>Remember that old saying, &#8220;As you think, so shall you be.&#8221;</p>
<p><strong>6. Take things a day at a time.</strong>No matter how difficult your situation is, you can get through it if you don&#8217;t look too far into the future, and focus on the present moment. You can get through anything one day at a time.</p>
<p><strong>7. Always be moving forward. </strong>Never stop investing. Never stop improving. Never stop doing something new. The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages.</p>
<p><strong>8. Be quick to decide. </strong>Remember what General George S. Patton said: &#8220;A good plan violently executed today is far and away better than a perfect plan tomorrow.&#8221;</p>
<p><strong>9. Measure everything of significance. </strong>I swear this is true. Anything that is measured and watched, improves.</p>
<p><strong>10. Anything that is not managed will deteriorate.</strong>If you want to uncover problems you don&#8217;t know about, take a few moments and look closely at the areas you haven&#8217;t examined for a while. I guarantee you problems will be there.</p>
<p><strong>11. Pay attention to your competitors, but pay more attention to what you’re doing. </strong>When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place.</p>
<p><strong>12. Never let anybody push you around. </strong>In our society, with our laws and even playing field, you have just as much right to what you&#8217;re doing as anyone else, provided that what you&#8217;re doing is legal.</p>
<p><strong>13. Never expect life to be fair. </strong>Life isn&#8217;t fair. You make your own breaks. You&#8217;ll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).</p>
<p><strong>14. Solve your own problems. </strong>You&#8217;ll find that by coming up with your own solutions, you&#8217;ll develop a competitive edge. Masura Ibuka, the co-founder of SONY, said it best: &#8220;You never succeed in technology, business, or anything by following the others.&#8221; There&#8217;s also an old Asian saying that I remind myself of frequently. It goes like this: &#8220;A wise man keeps his own counsel.</p>
<p><strong>15. Don’t take yourself too seriously. </strong>Lighten up. Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are.</p>
<p><strong>16. There’s always a reason to smile. </strong>Find it. After all, you&#8217;re really lucky just to be alive. Life is short. More and more, I agree with my little brother. He always reminds me: “We’re not here for a long time, we’re here for a good time!”</p>
<p>Copyright © 2005-2007 Bob Parsons. All rights reserved.</p>
<p>The post sharing this information originates from <a href="\&quot; data-mce-href=">sheehe.com.</a> The original content originates from <a href="\&quot; data-mce-href=">Bob Parsons Blog</a>
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		<title>PlayStation 2 Commercial</title>
		<link>http://www.sheehe.com/blog/playstation-2-commercial/</link>
		<comments>http://www.sheehe.com/blog/playstation-2-commercial/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 05:39:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.sheehe.com/?p=718</guid>
		<description><![CDATA[I DID NOT DO THIS SPOT. I&#8217;M POSTING AS INSPIRATION AND TO SHOW OFF OTHERS GREAT WORK. SEGA and their ad agencies helped redefine video-game advertising and then Sony and its agencies helped refine it. Here’s a great example of a spot for the PlayStation 2 that appealed to a large demographic. Captivating in it’s [...]]]></description>
			<content:encoded><![CDATA[<h1>I DID NOT DO THIS SPOT. I&#8217;M POSTING AS INSPIRATION AND TO SHOW OFF OTHERS GREAT WORK.</h1>
<p>SEGA and their ad agencies helped redefine video-game advertising and then Sony and its agencies helped refine it.</p>
<p>Here’s a great example of a spot for the PlayStation 2 that appealed to a large demographic. Captivating in it’s visual delivery, with a very interesting choice of music, this spot helped draw the viewer in.</p>
<p>This was aired during the time the perception of video game systems was changing. Ads and branding like this helped change the idea of video games from a “loner 11 year old boy” activity to a mainstream billion-dollar a year industry.</p>
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		<title>HP &#8211; Fergie Spot</title>
		<link>http://www.sheehe.com/blog/nike-warriors-2/</link>
		<comments>http://www.sheehe.com/blog/nike-warriors-2/#comments</comments>
		<pubDate>Sat, 10 Jan 2009 15:56:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.sheehe.com/?p=1516</guid>
		<description><![CDATA[I DID NOT DO THIS SPOT. I&#8217;M POSTING FOR INSPIRATION ONLY. Here&#8217;s a pretty cool and inventive spot. I love the way the spot keeps your attention.]]></description>
			<content:encoded><![CDATA[<h1>I DID NOT DO THIS SPOT. I&#8217;M POSTING FOR INSPIRATION ONLY.</h1>
<p>Here&#8217;s a pretty cool and inventive spot. I love the way the spot keeps your attention.</p>
]]></content:encoded>
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