Red Lobster wanted to partner with our network and NBA programming to cross-promote their restaurants. As always seems the case, there was limited time to get the spots together for air. I wanted a “pirate broadcast” look, so, we took over our engineering department, scattered some loose parts around, and brought in talent to be “the hacker.” Once we were done with shooting, the material was then edited into one of our episodic promos, breaking into the promo using static from a badly positioned satellite receiver, The spots did well, created buzz, and all partners were happy.