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Viewing Profile: Mike Sheehe

About Mike SheeheWelcome to sheehe.com, my online portfolio. Since 1998 I’ve hosted this site to provide what a resume cannot, a comprehensive look at my accomplishments, credits and other random musings. With the complexity of maintaing a career within the media industry, I’ve always felt it important to showcase my diverse background. This site has always helped to communicate those experiences in a compelling way. In no way is it meant to be a narcissistic indulgence, it’s merely a way to convey my background to potential clients, employers and peers, so, they can get a better understanding of the skill-sets I have to offer to a given project. I’ve never been one to brag and consider myself to be modest, so, I’ve found this site a good way to show my background to those that would like to learn more about my career and the site can be avoided by those who could care less. It’s also been an excellent way for me to challenge myself in understanding how to effectively develop for the Internet. In addition, I’ve always enjoyed looking at other people’s content and seeing how they’ve presented their message utilizing different forms of media. Seeing others creative work helps to inspire and challenge me. My hope is to inspire and challenge others as well. Another goal of the site is to let others who are new to the media industry get some insight into the challenges, pitfalls and excitement of choosing a career within this field. As you’ll notice while browsing through the site, I’ve had the amazing opportunity to work with great teams developing content for many major networks. I’ve written and produced thousands of broadcast promotions and commercials to support some of the biggest names in sports, syndicated programming and international brands. My career has taken me from directing live programming, producing long-form shows, art directing network redesigns, creative direction of numerous broadcast promotions and many other contributions creating broadcast content. In addition to broadcast accomplishments, I’ve also managed the deployment and sustainability of large scale streaming media solutions for the Internet. Most recently, I’ve been offered a very unique perspective into the video game industry, one of the fastest growing forms of entertainment right now. Throughout these experiences my teams and I have been honored to be recognized by peers with Promax Gold, Addy’s and other industry awards. Teams I’ve led have also been accepted to present at national conferences, been recognized by industry publications, featured by industry leaders on their websites and have been rewarded with record-breaking ratings after delivering compelling promotional campaigns. As with many who have persevered within the industry, it’s not all about success and sometimes I’ve had to deal with adversity. I’ve never looked at these situations as failures. I’ve learned a lot from these experiences and they’ve help me to avoid negative experiences. I’m better able to recognize warning signs and readjust accordingly. Am I immune to missteps now? Of course not, but I know how to handle negative situations when they arise, professionally and quickly. I’m not one who just performs a job, I love what I do. I’ve done, seen and experienced things I doubt I would have been able to in any other industry. I’ve traveled around the country, met people of all different backgrounds, compelled millions to turn to a network, and got to experience situations that have given me an adrenaline rush like nothing else could. I’ve had the amazing opportunity to work with politicians, A-list talent, all-star athletes, seasoned producers and amazing crews. So what’s next? I don’t know, this industry is in a constant flux with forms of delivery, audience tastes, and ways of conveying messages, so, you just never know. But, for me, that’s what keeps it interesting, fresh, exciting, and challenging. I’m not one to become complacent or just try for the status quo. I do look forward to helping deliver stellar ratings to a fledgling network, telling great stories to a national audience, branding an innovative new product that reaches amazing market saturation, or taking a tired product that has been around awhile and making it feel fresh and new. That’s me and my professional career in a nutshell. Please feel free to browse around the website, ask questions if you’d like, and most of all, enjoy.

Latest Posts by Mike Sheehe

  • Islands Of Adventure Open
    By Mike Sheehe on February 6, 2009 | No Comments  Comments
    Here’s a still from one of the videos I produced for the opening team of Islands of Adventure, a theme park in Orlando, Florida. Not only was it interesting getting to produce these videos, I also got the chance to witness most of the construction.  I was working for a broadcast network on ...
  • Bob Parsons™ 16 Rules for Success in Business &...
    By Mike Sheehe on February 5, 2009 | No Comments  Comments
    Copyright © 2005-2007 Bob Parsons. All rights reserved. Here is a great list of 16 rules from Bob Parsons, the founder of GoDaddy and other companies. The original can be found sheehe.com. The original content originates from ...
  • Calvin and Hobbes
    By Mike Sheehe on February 4, 2009 | No Comments  Comments
    OBVIOUSLY I DID NOT DO THIS, BILL WATTERSON DID, BUT I JUST WANT TO POST THIS TO MAKE SURE THERE IS NO CONFUSION:) What? Why are you posting an old comic strip as inspiration on a site mostly dedicated to broadcast media?   There are a number of reasons: Writing to get a compelling story across wi...
  • Army Football Press Pass
    By Mike Sheehe on February 3, 2009 | No Comments  Comments
    Here’s a media pass from one of the games I worked on at Michie Stadium. Not many things can compare to the adrenaline rush from working on live sports. These productions were some of the best I’ve been on. I got to work with some of the best people in the industry doing these games. ...
  • NESN/Red Sox, Faith = Electricity, Image Campaign
    By Mike Sheehe on February 2, 2009 | No Comments  Comments
    Here’s a still from another image campaign I wrote and produced for NESN. This spot was based around the quote, “Faith is like electricity, you can’t see it, but you can see the light,” by an unknown author. This spot helped to extended the overall campaign and tag line, ...
  • sheehe.com changes - iPhone formatted site
    By Mike Sheehe on January 24, 2009 | No Comments  Comments
    Well, after an all-nighter, eyes held open with toothpicks, and two full days of work ahead of me, I’ve made some changes to the site. While many of them are “under the hood” there are a few that I’d like to point out: I’ve migrated hosting servers to help speed load t...
  • Limey - Viral
    By Mike Sheehe on January 21, 2009 | No Comments  Comments
    I DID NOT DO THIS SPOT. I’M POSTING TO SHOW OFF OTHERS GREAT WORK AND FOR INSPIRATION. Here’s a interesting viral campaign created by director Johannes Gamble. You can read more about how this ad came about here: http://www.studiodaily.com/filmandvideo/currentissue/9894.html This po...
  • WCW Script
    By Mike Sheehe on January 20, 2009 | No Comments  Comments
    Here’s a page from a script from the now defunct WCW. This is from sometime ago when I worked on WCW tapings. It was very interesting seeing how these shows were put together. Some names on this script went on to become well known. Maybe they were well known then too, I didn’t know:) Th...
  • Sun Sports Latino Campaign
    By Mike Sheehe on January 19, 2009 | No Comments  Comments
    Here’s a still from a series of latino branding spots produced for Sun Sports. Being a regional sports network that airs around Florida, they wanted to tap into the rich heritage and large population of spanish speaking individuals. The network also wanted to convey that most every program i...
  • PlayStation 2 Commercial
    By Mike Sheehe on January 18, 2009 | No Comments  Comments
    I DID NOT DO THIS SPOT. I’M POSTING AS INSPIRATION AND TO SHOW OFF OTHERS GREAT WORK. SEGA and their ad agencies helped redefine video-game advertising and then Sony and its agencies helped refine it. Here’s a great example of a spot for the PlayStation 2 that appealed to a large demographic...