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Viewing Profile: Mike Sheehe

About Mike SheeheWelcome to sheehe.com, my online portfolio. Since 1998 I’ve hosted this site to provide what a resume cannot, a comprehensive look at my accomplishments, credits and other random musings. With the complexity of maintaing a career within the media industry, I’ve always felt it important to showcase my diverse background. This site has always helped to communicate those experiences in a compelling way. In no way is it meant to be a narcissistic indulgence, it’s merely a way to convey my background to potential clients, employers and peers, so, they can get a better understanding of the skill-sets I have to offer to a given project. I’ve never been one to brag and consider myself to be modest, so, I’ve found this site a good way to show my background to those that would like to learn more about my career and the site can be avoided by those who could care less. It’s also been an excellent way for me to challenge myself in understanding how to effectively develop for the Internet. In addition, I’ve always enjoyed looking at other people’s content and seeing how they’ve presented their message utilizing different forms of media. Seeing others creative work helps to inspire and challenge me. My hope is to inspire and challenge others as well. Another goal of the site is to let others who are new to the media industry get some insight into the challenges, pitfalls and excitement of choosing a career within this field. As you’ll notice while browsing through the site, I’ve had the amazing opportunity to work with great teams developing content for many major networks. I’ve written and produced thousands of broadcast promotions and commercials to support some of the biggest names in sports, syndicated programming and international brands. My career has taken me from directing live programming, producing long-form shows, art directing network redesigns, creative direction of numerous broadcast promotions and many other contributions creating broadcast content. In addition to broadcast accomplishments, I’ve also managed the deployment and sustainability of large scale streaming media solutions for the Internet. Most recently, I’ve been offered a very unique perspective into the video game industry, one of the fastest growing forms of entertainment right now. Throughout these experiences my teams and I have been honored to be recognized by peers with Promax Gold, Addy’s and other industry awards. Teams I’ve led have also been accepted to present at national conferences, been recognized by industry publications, featured by industry leaders on their websites and have been rewarded with record-breaking ratings after delivering compelling promotional campaigns. As with many who have persevered within the industry, it’s not all about success and sometimes I’ve had to deal with adversity. I’ve never looked at these situations as failures. I’ve learned a lot from these experiences and they’ve help me to avoid negative experiences. I’m better able to recognize warning signs and readjust accordingly. Am I immune to missteps now? Of course not, but I know how to handle negative situations when they arise, professionally and quickly. I’m not one who just performs a job, I love what I do. I’ve done, seen and experienced things I doubt I would have been able to in any other industry. I’ve traveled around the country, met people of all different backgrounds, compelled millions to turn to a network, and got to experience situations that have given me an adrenaline rush like nothing else could. I’ve had the amazing opportunity to work with politicians, A-list talent, all-star athletes, seasoned producers and amazing crews. So what’s next? I don’t know, this industry is in a constant flux with forms of delivery, audience tastes, and ways of conveying messages, so, you just never know. But, for me, that’s what keeps it interesting, fresh, exciting, and challenging. I’m not one to become complacent or just try for the status quo. I do look forward to helping deliver stellar ratings to a fledgling network, telling great stories to a national audience, branding an innovative new product that reaches amazing market saturation, or taking a tired product that has been around awhile and making it feel fresh and new. That’s me and my professional career in a nutshell. Please feel free to browse around the website, ask questions if you’d like, and most of all, enjoy.

Latest Posts by Mike Sheehe

  • Coca-Cola Co-promotion
    By Mike Sheehe on October 1, 2008 | No Comments  Comments
    Here is a still from one of the many co-promotions I’ve produced with the Coke brand. There’s a reason their brand is one of the strongest in the world, they have a top notch team and rules in place to keep their message consistent across the board. ...
  • Tyra Banks Interview
    By Mike Sheehe on September 28, 2008 | No Comments  Comments
    Having produced a great deal of entertainment programming and promotions, I’ve had the opportunity to interview some high profile talent in our industry. Here’s a still from an interview I did with Tyra Banks for an entertainment program and it’s promotional efforts. ...
  • Court TV Working Contract
    By Mike Sheehe on September 27, 2008 | No Comments  Comments
    Here’s one page from a contract that I had to sign while doing work for Court TV. Anyone involved with the production and broadcasting of Court TV materials had to sign this contract. This was a very unique experience working where I got to work on high profile national cases at court houses i...
  • Dr. Horrible’s Sing-Along Blog
    By Mike Sheehe on September 26, 2008 | No Comments  Comments
    I DID NOT DO THIS PRODUCTION. I’M POSTING FOR INSPIRATION AND REFERENCE ONLY. This is long-form content, but, it’s worth taking a look. This was done during the writers strike and is very well done. It’s fresh, takes a risk, and captivates you from the onset. If you’re in th...
  • HSN
    By Mike Sheehe on September 25, 2008 | No Comments  Comments
    Here’s a still from a pitch our team made to HSN for re-branding, image, and topical promotion campaigns. This particular spot was comprised of millions of HSN logos that created the overall network logo and were used to build images of their product line as well. ...
  • NCAA Pay Per View Commercial
    By Mike Sheehe on September 24, 2008 | No Comments  Comments
    Here is a still image from a pay per view spot that I created for an NCAA football match-up. ...
  • Cleveland Indians Spring Training Episodic Promotion
    By Mike Sheehe on September 23, 2008 | No Comments  Comments
    Here’s a still from a Cleveland Indians spring training promotion I produced in 2007. We got this request with a very tight deadline, so, we headed out to a local baseball field to get beauty shots. In addition, we scoured stock footage houses for snowy and dreary imagery to provide contrast t...
  • Orlando Magic Episodic Promotion
    By Mike Sheehe on September 22, 2008 | No Comments  Comments
    For a few years I was in charge of all Orlando Magic episodic, image, contest, and POP spots on the Magic TV network. I launched the Orlando Magic on our network, which was quite hectic but fun. Most of the episodics we produced were originals, not bag and tag generic spots with the match up at t...
  • Southwest Airlines Cross Promotion
    By Mike Sheehe on September 21, 2008 | No Comments  Comments
    Southwest Airlines partnered with one of our news magazine programs. Here’s a still from one of the cross-promotional spots that were created. These spots were seamlessly intertwined with the programs graphic package, giving the show and the sponsorship a consistent feel. ...
  • HP Touchsmart Commercial
    By Mike Sheehe on September 20, 2008 | No Comments  Comments
    I DID NOT DO THIS COMMERCIAL. IT IS BEING POSTED FOR INSPIRATION ONLY. This is a great spot that pulls you in right at the start. It features amazing eye candy, put together amazingly well and seamlessly. They took the original iPod nano commercials with the “light streaks” to the next l...