Mike Sheehe: Creative Director & Art Director for Broadcast » Commercials

PlayStation 2 Commercial

Mike Sheehe — Sun, 18 Jan 2009 11:43:52 +0000

I DID NOT DO THIS SPOT. I’M POSTING AS INSPIRATION AND TO SHOW OFF OTHERS GREAT WORK.

SEGA and their ad agencies helped redefine video-game advertising and then Sony and its agencies helped refine it.

Here’s a great example of a spot for the PlayStation 2 that appealed to a large demographic. Captivating in it’s visual delivery, with a very interesting choice of music, this spot helped draw the viewer in.

This was aired during the time the perception of video game systems was changing. Ads and branding like this helped change the idea of video games from a “loner 11 year old boy” activity to a mainstream billion-dollar a year industry.

The text portion of this posting originates from sheehe.com. The video is linked from YouTube.

HP Touchsmart Commercial

Mike Sheehe — Sat, 20 Sep 2008 09:28:38 +0000

I DID NOT DO THIS COMMERCIAL. IT IS BEING POSTED FOR INSPIRATION ONLY. This is a great spot that pulls you in right at the start. It features amazing eye candy, put together amazingly well and seamlessly. They took the original iPod nano commercials with the “light streaks” to the next level.

Nike - Warriors

Mike Sheehe — Mon, 18 Aug 2008 15:43:11 +0000

I DID NOT DO THIS SPOT. I’M POSTING FOR INSPIRATION ONLY.

I’m amazed that they took the chance and made this spot, I don’t believe that many companies would. Nike has an amazing team that brands like few other companies.

This commercial, love it or hate it, captures your attention. It is one of those “what the…?” moments that makes many people rewind their DVR to check it out again.

Think Different

Mike Sheehe — Fri, 01 Aug 2008 12:04:44 +0000

I DID NOT DO THIS VIDEO, IT IS POSTED AS INSPIRATION ONLY.

One of my favorites.