Mike Sheehe: Creative Director & Art Director for Broadcast » A Digital Portfolio

Islands Of Adventure Open

Mike Sheehe — Fri, 06 Feb 2009 09:45:18 +0000

Here’s a still from one of the videos I produced for the opening team of Islands of Adventure, a theme park in Orlando, Florida.

Not only was it interesting getting to produce these videos, I also got the chance to witness most of the construction. I was working for a broadcast network on the backlot of Universal Studios before, during and after the construction of this mammoth project. It’s not often that you see gigantic roller-coaster tracks hanging above your building.

NESN/Red Sox, Faith = Electricity, Image Campaign

Mike Sheehe — Mon, 02 Feb 2009 13:53:24 +0000

Here’s a still from another image campaign I wrote and produced for NESN. This spot was based around the quote, “Faith is like electricity, you can’t see it, but you can see the light,” by an unknown author. This spot helped to extended the overall campaign and tag line, “Keep the Faith.” Created in the final month of the season while the team was making its last push for the world championship. This spot, in addition to all the spots our team was producing, and the great play seen on the field, helped to generate record breaking ratings for the network.

This posting originates from sheehe.com.

Sun Sports Latino Campaign

Mike Sheehe — Mon, 19 Jan 2009 12:50:22 +0000

Here’s a still from a series of latino branding spots produced for Sun Sports. Being a regional sports network that airs around Florida, they wanted to tap into the rich heritage and large population of spanish speaking individuals. The network also wanted to convey that most every program is broadcast with a SAP channel. We utilized Sun Sports large library of content, a rich color palette, and upbeat soundtrack to make a spot that could be enjoyed by anyone.

This posting originates from sheehe.com.

Rivalry Week Campaign

Mike Sheehe — Fri, 16 Jan 2009 13:43:50 +0000

Here’s a video that showcases how limited budget, quick turnaround, and a collaborative effort can sometimes spark really great creative content. This series of spots was conceived during a lunch meeting with the entire creative team. All different types of ideas were thrown around and this spot shows the concept we all came up with. While simple in presentation, it is very strong in conveying the message. It was shot right in the creative house and the entire campaign was turned around in less than a week. The campaign generated great buzz and respectable ratings.

The series of spots went on to earn honors from Promax BDA with a Gold award and numerous Ad Federation awards on the local, regional and national level.

Nothing beats a true collaborative effort with your creative team.

Sports News Generic Promotion

Mike Sheehe — Thu, 15 Jan 2009 14:08:55 +0000

Here’s a still from a generic promotion for a sports news program that covered the Cleveland Browns. It was produced for Sportstime Ohio. Using footage from an actor getting gear on in a licker room and then composited into a stylized environment.

Seminole Football History Image Campaign

Mike Sheehe — Wed, 14 Jan 2009 14:46:43 +0000

I finally have a little bit of time to post, it’s has been too long. I will try to keep up with my posts.

Here is a still from a image promotion reliving 20 years of seminole football history on a broadcast sports network. We composited many different historical figures and plays throughout the 20 year history moving along a “virtual” timeline that culminated to the final branding screen.

The spot went over well and had a great feel to it.

Orlando Magic - Bo Outlaw

Mike Sheehe — Wed, 05 Nov 2008 13:39:01 +0000

Here’s a still from one of the Orlando Magic Television Network image campaigns that I wrote and produced. This was a very fun campaign to do and one of the reasons was the player in the image, Bo Outlaw. I’ve worked with numerous athletes throughout my career and Bo Outlaw was one of my favorite to work with. He is one of the most genuine and nice individuals I’ve had the pleasure to work with. Another thing that stuck out during this production was how loose and fun he was, until the lines needed to be read. The concept was more of a “dramatic” feel centering on being part of the team. You could really feel his passion for the game and his team when he read his lines.

Stories, Rides, Action - Open

Mike Sheehe — Tue, 04 Nov 2008 13:47:12 +0000

Here’s a look at the “Stories,Rides,Action” open. It’s from a syndicated program created for NBC o&o’s.

Star Trek - Rene Auberjonois

Mike Sheehe — Sun, 19 Oct 2008 14:41:34 +0000

Writing and producing promotions for the all the Star Trek series I got to work with a bunch of great talent. Here’s a still from an interview and liner session with Rene Auberjonois. A very accomplished actor and a great talent to work with.

WWE Broadcast Promotions

Mike Sheehe — Tue, 07 Oct 2008 23:46:19 +0000

Here’s a still from one of the WWE promotions that I produced. Producing these promotions was unique to many other types of broadcast programming and sports. The creative heads within the organization always want to push the envelope and do something different and their not afraid to try something new. Most all the performers were really great to work with too.