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» Broadcast Entertainment

  • Star Trek - Rene Auberjonois
    By Mike Sheehe on October 19, 2008 | No Comments  Comments
    Writing and producing promotions for the all the Star Trek series I got to work with a bunch of great talent. Here’s a still from an interview and liner session with Rene Auberjonois. A very accomplished actor and a great talent to work with. ...
  • Red Lobster Contest Cross Promotion
    By Mike Sheehe on August 20, 2008 | 1 Comment1 Comment  Comments
    Red Lobster wanted to partner with our network and NBA programming to cross-promote their restaurants. As always seems the case, there was limited time to get the spots together for air. I wanted a “pirate broadcast” look, so, we took over our engineering department, scattered some loos...
  • All Star Cafe - Good Tastes
    By Mike Sheehe on August 13, 2008 | No Comments  Comments
    I did a great deal of promotion and marketing with the team at All-Star cafe, so, when a partner and I were looking for a location to shoot a pilot episode of a series that concentrates on high profile restaurants, we choose the All-Star Cafe. Here’s a still from the show we did at the All-...
  • Network Upfront Presentation
    By Mike Sheehe on August 11, 2008 | No Comments  Comments
    Here’s a still from a custom open for a network upfront presentation.  This was filmed at the network utilizing the studio, master control, and a few of the edit bays. The presentation went over so well that we repurposed the footage as a fall launch campaign to introduce all of the new progr...
  • Star Trek - Walter Koenig
    By Mike Sheehe on August 10, 2008 | No Comments  Comments
    Here’s a still from a series of interstitials produced to promote the anniversary of Star Trek. Partnering with Kennedy Space Center, production took place around the complex. We utilized many actors that have appeared in all of the Star Trek series, hey were great people to work with an...
  • Hard Rock Live Concert
    By Mike Sheehe on August 9, 2008 | No Comments  Comments
    This was a fun and challenging project. A radio station was putting on a concert at Hard Rock Live and we teamed up with them to create interstitials to air during a special block of programming. I brought in a camera crew to follow all the band members around and to videotape the entire concert...
  • Motown Cafe
    By Mike Sheehe on August 6, 2008 | No Comments  Comments
    Here’s a still from a promotional campaign done in conjunction with Motown Cafe. The spots were a series of interviews and b-roll of the events from a ground breaking event and launch. The spots then cut down to multiple interstials that were aired. ...
  • NBC
    By Mike Sheehe on August 5, 2008 | No Comments  Comments
    Here’s a still from a commercial done for NBC Universal. ...
  • Stories, Rides, Action
    By Mike Sheehe on August 4, 2008 | No Comments  Comments
    Here’s a shot from the open of the program, “Stories,Rides,Action” that I worked on. The show featured steven spielberg, jeffrey katzenberg, Stephen Sommers, Nancy O’Dell, and more. ...
  • Blind Date
    By Mike Sheehe on August 2, 2008 | No Comments  Comments
    This was part of a very successful cross-promotional campaign between our network, the syndicated program Blind Date and the Orlando Magic. I oversaw the production, direction, writing and execution of all the promotions for this campaign. Working between marketing partners at Universal Syndication ...