Mike Sheehe: Creative Director & Art Director for Broadcast » Broadcast Entertainment

Star Trek – Rene Auberjonois

Mike Sheehe — Sun, 19 Oct 2008 14:41:34 +0000

Writing and producing promotions for the all the Star Trek series I got to work with a bunch of great talent. Here’s a still from an interview and liner session with Rene Auberjonois. A very accomplished actor and a great talent to work with.

Red Lobster Contest Cross Promotion

Mike Sheehe — Wed, 20 Aug 2008 04:10:19 +0000

Red Lobster wanted to partner with our network and NBA programming to cross-promote their restaurants. As always seems the case, there was limited time to get the spots together for air. I wanted a “pirate broadcast” look, so, we took over our engineering department, scattered some loose parts around, and brought in talent to be “the hacker.” Once we were done with shooting, the material was then edited into one of our episodic promos, breaking into the promo using static from a badly positioned satellite receiver, The spots did well, created buzz, and all partners were happy.

All Star Cafe – Good Tastes

Mike Sheehe — Wed, 13 Aug 2008 11:36:47 +0000

I did a great deal of promotion and marketing with the team at All-Star cafe, so, when a partner and I were looking for a location to shoot a pilot episode of a series that concentrates on high profile restaurants, we choose the All-Star Cafe.

Here’s a still from the show we did at the All-Star Cafe, the staff was gracious and helpful and the show has gotten great reception from sponsors and broadcasters.

Network Upfront Presentation

Mike Sheehe — Mon, 11 Aug 2008 12:31:49 +0000

Here’s a still from a custom open for a network upfront presentation.

This was filmed at the network utilizing the studio, master control, and a few of the edit bays.

The presentation went over so well that we repurposed the footage as a fall launch campaign to introduce all of the new programming coming to the network.

Star Trek – Walter Koenig

Mike Sheehe — Sun, 10 Aug 2008 10:58:04 +0000

Here’s a still from a series of interstitials produced to promote the anniversary of Star Trek. Partnering with Kennedy Space Center, production took place around the complex. We utilized many actors that have appeared in all of the Star Trek series, hey were great people to work with and took much pride in delivering their lines.

Hard Rock Live Concert

Mike Sheehe — Sat, 09 Aug 2008 10:34:49 +0000

This was a fun and challenging project. A radio station was putting on a concert at Hard Rock Live and we teamed up with them to create interstitials to air during a special block of programming.

I brought in a camera crew to follow all the band members around and to videotape the entire concert. Everyone was firing on all cylinders for this production and it came out great.

Post took a bit because of the amount of footage shot and trying to find the right stories and songs for air, but, it was well worth it. The campaign was received very well.

Motown Cafe

Mike Sheehe — Wed, 06 Aug 2008 12:29:59 +0000

Here’s a still from a promotional campaign done in conjunction with Motown Cafe. The spots were a series of interviews and b-roll of the events from a ground breaking event and launch. The spots then cut down to multiple interstials that were aired.

NBC

Mike Sheehe — Tue, 05 Aug 2008 12:36:32 +0000

Here’s a still from a commercial done for NBC Universal.

Stories, Rides, Action

Mike Sheehe — Mon, 04 Aug 2008 10:58:07 +0000

Here’s a shot from the open of the program, “Stories,Rides,Action” that I worked on. The show featured steven spielberg, jeffrey katzenberg, Stephen Sommers, Nancy O’Dell, and more.

Blind Date

Mike Sheehe — Sat, 02 Aug 2008 15:12:20 +0000

This was part of a very successful cross-promotional campaign between our network, the syndicated program Blind Date and the Orlando Magic. I oversaw the production, direction, writing and execution of all the promotions for this campaign. Working between marketing partners at Universal Syndication and The Orlando Magic we came together to create spots that help sell all the properties involved.

Not only did this campaign have on-air elements, we also created half time content to execute at some Orlando Magic games.

This was a fun campaign to work on, even with all the red tape that had to be cut to execute it properly. But, all partners involved were excited about the concept and we worked together as a team to get it done.