A few years back the game-show Pictionary was in syndication across the country with Alan Thicke as the host. I had the opportunity to produce a series of promotions for the show and help with its launch.
This still is from a production of one of the promotions. We were doing behind the scenes footage during one of the tapings of the show itself. After the shows were completed, we had time with each of the talent to get one liners, live reads, and wild shots.
Universal studios needed to start marketing and creating commercials for a new entertainment option at their resort.
However, the building and installation of the attraction was still a month or two off. So, they needed to create a photo-realistic version of the attraction so people would be compelled to come and see it when it opened.
We began the project by looking reference materials and videos provided by the company developing the technology. From there we build scale and texture accurate 3d objects of the attraction.
Next we needed the background plates of the location the structures will he when they launch. We shoot HD on a varicam from multiple angles and with talent.
The pieces were then composited together. Masking out another production crew in the shot, adding fireworks and lasers, color correction and turning the scene from dusk to nighttime.
In 3d space we had to create the objects, recreate the water due to some unwanted reflections and to get reflections from from our objects.
This still is a sample from one angle. We also create the shot entirely in 3d so the camera would fly around the orbs in the lagoon.
It was used in a great deal of spots and the event had a succeedful launch.
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