Mike Sheehe: Creative Director & Art Director for Broadcast » Broadcast Sports

Seminole Football History Image Campaign

Mike Sheehe — Wed, 14 Jan 2009 14:46:43 +0000

I finally have a little bit of time to post, it’s has been too long. I will try to keep up with my posts.

Here is a still from a image promotion reliving 20 years of seminole football history on a broadcast sports network. We composited many different historical figures and plays throughout the 20 year history moving along a “virtual” timeline that culminated to the final branding screen.

The spot went over well and had a great feel to it.

Florida Marlins: Billy’s Bunch

Mike Sheehe — Thu, 21 Aug 2008 11:55:11 +0000

This is a screenshot from a graphics package for a Florida Marlins kids program. Kids programming, promotions, and graphics packages are always a great deal of fun to do since you can go way out of the box and have fun with them. This package used a combination of live actors on greenscreen, 3D animation, and 2D motion graphics.

Tee It Up Ohio

Mike Sheehe — Thu, 14 Aug 2008 11:02:07 +0000

Here’s a still from a program graphics package that me and a business partner created. The package was created in full 1080p resolution and is visually stunning when viewed at full resolution. it was a fun and unique concept for golf programming, blending beauty shots of lush greens with a “Sports Science” feel.

Network image Campaign

Mike Sheehe — Tue, 12 Aug 2008 12:51:44 +0000

Here’s a still from a network image campaign for FSN Florida and Sun Sports. This series of spots utilized many arrays of the stations logo filled with programing. The camera then flew around this “virtual” space as the arrays burst apart to reveal the next sequence of events.

Tampa Bay Devil Rays

Mike Sheehe — Fri, 08 Aug 2008 10:01:12 +0000

Here is a still from a concept for a pilot that a team of us put together.

Obviously this is before they changed their name and went on a rampage in the American League East in 2008.

Florida Marlins

Mike Sheehe — Fri, 08 Aug 2008 09:28:01 +0000

Here is a still from one of the many pieces I’ve done for Florida Marlins broadcasts and promotions.

This segment title was created using a combination of live action, 3d, and other graphic elements.

Jacksonville Jaguars

Mike Sheehe — Wed, 06 Aug 2008 12:41:03 +0000

Here’s a still from a series of promotions that I produced in conjunction with the Jacksonville Jaguars. We did both production during games and interviews of the athletes in locations around jacksonville.

We did a series of interstitals, contests,image campaigns, and POP’s.

XFL

Mike Sheehe — Wed, 06 Aug 2008 12:34:57 +0000

Here’s a still from one of the many campaigns I produced for the XFL. This was very fun to do. We obtained access to the stadium where the team was playing, setup a TV a lounge chairs in the middle of the field and had cheerleaders dancing around the “fans” in the spots. It’s such an erie feeling being in a stadium when it’s empty, we’re so used to the stadium filled with fans and loud that there is a very ominous feeling when it’s empty. We had a great crew on these shoots and the cheerleaders were great to work with.

2004 Boston Red Sox: Keep The Faith

Mike Sheehe — Mon, 28 Jul 2008 11:20:54 +0000

In 2004 the curse of the bambino was still alive and kicking. It was late July and making it into the post season wasn’t locked in for the Red Sox. Then it happened, a fire was ignited that rocked the core of the team. Many people say the altercation between Rodrigez and Veritek was the turning point for the team that year. All cylindars were firing and the team started to tear it up in the American league.

This new found energy from the team started to electrify New England. It was amazing the feeling walking around Boston and seeing the hopes that this just might be the year where 80 years of misery might be brought to an end.

This excitement bled through from the most casual fan to the top brass within the Red Sox orginization.

I was lucky enough to be a part of this excitment and producing numerous commerials and promotions for NESN and the Red Sox.

This is a still from one of those campaigns that I created using a tag line the front office used when they were in San Diego. However, it resonated much further and had a much stronger meaning in 2004 with this Red Sox team.

The fans bought into the concept, breaking network ratings records, making their signs and creating buzz on the Internet. The players bought into it too, Big Papi was quoted as saying in the ALCS that he never gave up after loooking up and seeing a Keep The Fairh billboard with his image on it, it reminded him what a world series win would mean to the fans.

It was an amazing experience.