I DID NOT DO THIS SPOT. I’M POSTING AS INSPIRATION AND TO SHOW OFF OTHERS GREAT WORK.
SEGA and their ad agencies helped redefine video-game advertising and then Sony and its agencies helped refine it.
Here’s a great example of a spot for the PlayStation 2 that appealed to a large demographic. Captivating in it’s visual delivery, with a very interesting choice of music, this spot helped draw the viewer in.
This was aired during the time the perception of video game systems was changing. Ads and branding like this helped change the idea of video games from a “loner 11 year old boy” activity to a mainstream billion-dollar a year industry.
The text portion of this posting originates from sheehe.com. The video is linked from YouTube.
Here is a still from a Universal Studios commercial that I worked on. This commercial was used to promote their yearly Mardi Gras event, where they bring in headline talent for concerts.
Here’s a still from a promotional campaign done in conjunction with Motown Cafe. The spots were a series of interviews and b-roll of the events from a ground breaking event and launch. The spots then cut down to multiple interstials that were aired.
Universal studios needed to start marketing and creating commercials for a new entertainment option at their resort.
However, the building and installation of the attraction was still a month or two off. So, they needed to create a photo-realistic version of the attraction so people would be compelled to come and see it when it opened.
We began the project by looking reference materials and videos provided by the company developing the technology. From there we build scale and texture accurate 3d objects of the attraction.
Next we needed the background plates of the location the structures will he when they launch. We shoot HD on a varicam from multiple angles and with talent.
The pieces were then composited together. Masking out another production crew in the shot, adding fireworks and lasers, color correction and turning the scene from dusk to nighttime.
In 3d space we had to create the objects, recreate the water due to some unwanted reflections and to get reflections from from our objects.
This still is a sample from one angle. We also create the shot entirely in 3d so the camera would fly around the orbs in the lagoon.
It was used in a great deal of spots and the event had a succeedful launch.
