Mike Sheehe: Creative Director & Art Director for Broadcast » art director

Sun Sports Latino Campaign

Mike Sheehe — Mon, 19 Jan 2009 12:50:22 +0000

Here’s a still from a series of latino branding spots produced for Sun Sports. Being a regional sports network that airs around Florida, they wanted to tap into the rich heritage and large population of spanish speaking individuals. The network also wanted to convey that most every program is broadcast with a SAP channel. We utilized Sun Sports large library of content, a rich color palette, and upbeat soundtrack to make a spot that could be enjoyed by anyone.

This posting originates from sheehe.com.

Sports News Generic Promotion

Mike Sheehe — Thu, 15 Jan 2009 14:08:55 +0000

Here’s a still from a generic promotion for a sports news program that covered the Cleveland Browns. It was produced for Sportstime Ohio. Using footage from an actor getting gear on in a licker room and then composited into a stylized environment.

Stories, Rides, Action – Open

Mike Sheehe — Tue, 04 Nov 2008 13:47:12 +0000

Here’s a look at the “Stories,Rides,Action” open. It’s from a syndicated program created for NBC o&o’s.

Coca-Cola Co-promotion

Mike Sheehe — Wed, 01 Oct 2008 14:30:52 +0000

Here is a still from one of the many co-promotions I’ve produced with the Coke brand. There’s a reason their brand is one of the strongest in the world, they have a top notch team and rules in place to keep their message consistent across the board.

HSN

Mike Sheehe — Thu, 25 Sep 2008 13:15:36 +0000

Here’s a still from a pitch our team made to HSN for re-branding, image, and topical promotion campaigns. This particular spot was comprised of millions of HSN logos that created the overall network logo and were used to build images of their product line as well.

NCAA Pay Per View Commercial

Mike Sheehe — Wed, 24 Sep 2008 12:46:46 +0000

Here is a still image from a pay per view spot that I created for an NCAA football match-up.

Cleveland Indians Spring Training Episodic Promotion

Mike Sheehe — Tue, 23 Sep 2008 13:47:12 +0000

Here’s a still from a Cleveland Indians spring training promotion I produced in 2007. We got this request with a very tight deadline, so, we headed out to a local baseball field to get beauty shots. In addition, we scoured stock footage houses for snowy and dreary imagery to provide contrast to the sunny, green and lush baseball field. The spot was a welcome to spring and baseball. After showing all this sunny footage to welcome spring, say goodbye to the cold weather and welcome back baseball in the spots, the first few games at home were snowed out… Talk about irony.

Orlando Magic Episodic Promotion

Mike Sheehe — Mon, 22 Sep 2008 13:39:41 +0000

For a few years I was in charge of all Orlando Magic episodic, image, contest, and POP spots on the Magic TV network. I launched the Orlando Magic on our network, which was quite hectic but fun. Most of the episodics we produced were originals, not bag and tag generic spots with the match up at the end. I tried to come up with weekly or monthly theme based spots, depending on the match-ups coming up. It added to our workload and was quite a bit of work, but, the extra effort paid off in the networks best ratings to date.

This is an image from just one of the numerous spots that we did promoting the Orlando Magic.

Southwest Airlines Cross Promotion

Mike Sheehe — Sun, 21 Sep 2008 23:34:40 +0000

Southwest Airlines partnered with one of our news magazine programs. Here’s a still from one of the cross-promotional spots that were created. These spots were seamlessly intertwined with the programs graphic package, giving the show and the sponsorship a consistent feel.

Boston Bruins Arena Package

Mike Sheehe — Fri, 12 Sep 2008 13:05:25 +0000

Here is an early rough of a package that I art directed for the Boston Bruins. This package was featured in some broadcast television trade publications.