» branding
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NESN/Red Sox, Faith = Electricity, Image CampaignBy Mike Sheehe on February 2, 2009 | No Comments
Here’s a still from another image campaign I wrote and produced for NESN. This spot was based around the quote, “Faith is like electricity, you can’t see it, but you can see the light,” by an unknown author. This spot helped to extended the overall campaign and tag line, ... -
Sun Sports Latino CampaignBy Mike Sheehe on January 19, 2009 | No Comments
Here’s a still from a series of latino branding spots produced for Sun Sports. Being a regional sports network that airs around Florida, they wanted to tap into the rich heritage and large population of spanish speaking individuals. The network also wanted to convey that most every program i... -
WWE Broadcast PromotionsBy Mike Sheehe on October 7, 2008 | No Comments
Here’s a still from one of the WWE promotions that I produced. Producing these promotions was unique to many other types of broadcast programming and sports. The creative heads within the organization always want to push the envelope and do something different and their not afraid to try somet... -
Coca-Cola Co-promotionBy Mike Sheehe on October 1, 2008 | No Comments
Here is a still from one of the many co-promotions I’ve produced with the Coke brand. There’s a reason their brand is one of the strongest in the world, they have a top notch team and rules in place to keep their message consistent across the board. ... -
HSNBy Mike Sheehe on September 25, 2008 | No Comments
Here’s a still from a pitch our team made to HSN for re-branding, image, and topical promotion campaigns. This particular spot was comprised of millions of HSN logos that created the overall network logo and were used to build images of their product line as well. ... -
Orlando Magic Episodic PromotionBy Mike Sheehe on September 22, 2008 | No Comments
For a few years I was in charge of all Orlando Magic episodic, image, contest, and POP spots on the Magic TV network. I launched the Orlando Magic on our network, which was quite hectic but fun. Most of the episodics we produced were originals, not bag and tag generic spots with the match up at t... -
Boston Bruins Arena PackageBy Mike Sheehe on September 12, 2008 | No Comments
Here is an early rough of a package that I art directed for the Boston Bruins. This package was featured in some broadcast television trade publications. ... -
Florida Marlins: Billy’s BunchBy Mike Sheehe on August 21, 2008 | No Comments
This is a screenshot from a graphics package for a Florida Marlins kids program. Kids programming, promotions, and graphics packages are always a great deal of fun to do since you can go way out of the box and have fun with them. This package used a combination of live actors on greenscreen, 3D anim... -
Network image CampaignBy Mike Sheehe on August 12, 2008 | No Comments
Here’s a still from a network image campaign for FSN Florida and Sun Sports. This series of spots utilized many arrays of the stations logo filled with programing. The camera then flew around this “virtual” space as the arrays burst apart to reveal the next sequence of events. ... -
Network Upfront PresentationBy Mike Sheehe on August 11, 2008 | No Comments
Here’s a still from a custom open for a network upfront presentation. This was filmed at the network utilizing the studio, master control, and a few of the edit bays. The presentation went over so well that we repurposed the footage as a fall launch campaign to introduce all of the new progr...






