Mike Sheehe: Creative Director & Art Director for Broadcast » branding

NESN/Red Sox, Faith = Electricity, Image Campaign

Mike Sheehe — Mon, 02 Feb 2009 13:53:24 +0000

Here’s a still from another image campaign I wrote and produced for NESN. This spot was based around the quote, “Faith is like electricity, you can’t see it, but you can see the light,” by an unknown author. This spot helped to extended the overall campaign and tag line, “Keep the Faith.” Created in the final month of the season while the team was making its last push for the world championship. This spot, in addition to all the spots our team was producing, and the great play seen on the field, helped to generate record breaking ratings for the network.

This posting originates from sheehe.com.

Sun Sports Latino Campaign

Mike Sheehe — Mon, 19 Jan 2009 12:50:22 +0000

Here’s a still from a series of latino branding spots produced for Sun Sports. Being a regional sports network that airs around Florida, they wanted to tap into the rich heritage and large population of spanish speaking individuals. The network also wanted to convey that most every program is broadcast with a SAP channel. We utilized Sun Sports large library of content, a rich color palette, and upbeat soundtrack to make a spot that could be enjoyed by anyone.

This posting originates from sheehe.com.

WWE Broadcast Promotions

Mike Sheehe — Tue, 07 Oct 2008 23:46:19 +0000

Here’s a still from one of the WWE promotions that I produced. Producing these promotions was unique to many other types of broadcast programming and sports. The creative heads within the organization always want to push the envelope and do something different and their not afraid to try something new. Most all the performers were really great to work with too.

Coca-Cola Co-promotion

Mike Sheehe — Wed, 01 Oct 2008 14:30:52 +0000

Here is a still from one of the many co-promotions I’ve produced with the Coke brand. There’s a reason their brand is one of the strongest in the world, they have a top notch team and rules in place to keep their message consistent across the board.

HSN

Mike Sheehe — Thu, 25 Sep 2008 13:15:36 +0000

Here’s a still from a pitch our team made to HSN for re-branding, image, and topical promotion campaigns. This particular spot was comprised of millions of HSN logos that created the overall network logo and were used to build images of their product line as well.

Orlando Magic Episodic Promotion

Mike Sheehe — Mon, 22 Sep 2008 13:39:41 +0000

For a few years I was in charge of all Orlando Magic episodic, image, contest, and POP spots on the Magic TV network. I launched the Orlando Magic on our network, which was quite hectic but fun. Most of the episodics we produced were originals, not bag and tag generic spots with the match up at the end. I tried to come up with weekly or monthly theme based spots, depending on the match-ups coming up. It added to our workload and was quite a bit of work, but, the extra effort paid off in the networks best ratings to date.

This is an image from just one of the numerous spots that we did promoting the Orlando Magic.

Boston Bruins Arena Package

Mike Sheehe — Fri, 12 Sep 2008 13:05:25 +0000

Here is an early rough of a package that I art directed for the Boston Bruins. This package was featured in some broadcast television trade publications.

Florida Marlins: Billy’s Bunch

Mike Sheehe — Thu, 21 Aug 2008 11:55:11 +0000

This is a screenshot from a graphics package for a Florida Marlins kids program. Kids programming, promotions, and graphics packages are always a great deal of fun to do since you can go way out of the box and have fun with them. This package used a combination of live actors on greenscreen, 3D animation, and 2D motion graphics.

Network image Campaign

Mike Sheehe — Tue, 12 Aug 2008 12:51:44 +0000

Here’s a still from a network image campaign for FSN Florida and Sun Sports. This series of spots utilized many arrays of the stations logo filled with programing. The camera then flew around this “virtual” space as the arrays burst apart to reveal the next sequence of events.

Network Upfront Presentation

Mike Sheehe — Mon, 11 Aug 2008 12:31:49 +0000

Here’s a still from a custom open for a network upfront presentation.

This was filmed at the network utilizing the studio, master control, and a few of the edit bays.

The presentation went over so well that we repurposed the footage as a fall launch campaign to introduce all of the new programming coming to the network.