branding « Mike Sheehe: Creative Director & Art Director for Broadcast

August 6, 2008

XFL

Filed under: A Digital Portfolio,Broadcast Sports,stills — Tags: branding, broadcast promotions, cheerleaders, creative director, director, live production, producer, stadium, writer, xfl — Mike Sheehe @ 8:34 am

Here’s a still from one of the many campaigns I produced for the XFL. This was very fun to do. We obtained access to the stadium where the team was playing, setup a TV a lounge chairs in the middle of the field and had cheerleaders dancing around the “fans” in the spots. It’s such an erie feeling being in a stadium when it’s empty, we’re so used to the stadium filled with fans and loud that there is a very ominous feeling when it’s empty. We had a great crew on these shoots and the cheerleaders were great to work with.

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August 2, 2008

Blind Date

Filed under: A Digital Portfolio,Broadcast Entertainment,stills — Tags: branding, broadcast promotions, creative director, producer, syndication, writer — Mike Sheehe @ 11:12 am

This was part of a very successful cross-promotional campaign between our network, the syndicated program Blind Date and the Orlando Magic. I oversaw the production, direction, writing and execution of all the promotions for this campaign. Working between marketing partners at Universal Syndication and The Orlando Magic we came together to create spots that help sell all the properties involved.

Not only did this campaign have on-air elements, we also created half time content to execute at some Orlando Magic games.

This was a fun campaign to work on, even with all the red tape that had to be cut to execute it properly. But, all partners involved were excited about the concept and we worked together as a team to get it done.

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July 31, 2008

Pictionary

Filed under: A Digital Portfolio,Broadcast Entertainment,stills — Tags: alan thicke, branding, broadcast promotions, creative director, game show, live reads, pictionary, producer, syndication, writer — Mike Sheehe @ 5:17 pm

A few years back the game-show Pictionary was in syndication across the country with Alan Thicke as the host. I had the opportunity to produce a series of promotions for the show and help with its launch.

This still is from a production of one of the promotions. We were doing behind the scenes footage during one of the tapings of the show itself. After the shows were completed, we had time with each of the talent to get one liners, live reads, and wild shots.