Mike Sheehe: Creative Director & Art Director for Broadcast » broadcast programming

NESN/Red Sox, Faith = Electricity, Image Campaign

Mike Sheehe — Mon, 02 Feb 2009 13:53:24 +0000

Here’s a still from another image campaign I wrote and produced for NESN. This spot was based around the quote, “Faith is like electricity, you can’t see it, but you can see the light,” by an unknown author. This spot helped to extended the overall campaign and tag line, “Keep the Faith.” Created in the final month of the season while the team was making its last push for the world championship. This spot, in addition to all the spots our team was producing, and the great play seen on the field, helped to generate record breaking ratings for the network.

This posting originates from sheehe.com.

WCW Script

Mike Sheehe — Tue, 20 Jan 2009 14:01:51 +0000

Here’s a page from a script from the now defunct WCW. This is from sometime ago when I worked on WCW tapings. It was very interesting seeing how these shows were put together. Some names on this script went on to become well known. Maybe they were well known then too, I didn’t know:)

This posting originates from sheehe.com.

Rivalry Week Campaign

Mike Sheehe — Fri, 16 Jan 2009 13:43:50 +0000

Here’s a video that showcases how limited budget, quick turnaround, and a collaborative effort can sometimes spark really great creative content. This series of spots was conceived during a lunch meeting with the entire creative team. All different types of ideas were thrown around and this spot shows the concept we all came up with. While simple in presentation, it is very strong in conveying the message. It was shot right in the creative house and the entire campaign was turned around in less than a week. The campaign generated great buzz and respectable ratings.

The series of spots went on to earn honors from Promax BDA with a Gold award and numerous Ad Federation awards on the local, regional and national level.

Nothing beats a true collaborative effort with your creative team.

Sports News Generic Promotion

Mike Sheehe — Thu, 15 Jan 2009 14:08:55 +0000

Here’s a still from a generic promotion for a sports news program that covered the Cleveland Browns. It was produced for Sportstime Ohio. Using footage from an actor getting gear on in a licker room and then composited into a stylized environment.

Stories, Rides, Action – Open

Mike Sheehe — Tue, 04 Nov 2008 13:47:12 +0000

Here’s a look at the “Stories,Rides,Action” open. It’s from a syndicated program created for NBC o&o’s.

Star Trek – Rene Auberjonois

Mike Sheehe — Sun, 19 Oct 2008 14:41:34 +0000

Writing and producing promotions for the all the Star Trek series I got to work with a bunch of great talent. Here’s a still from an interview and liner session with Rene Auberjonois. A very accomplished actor and a great talent to work with.

WWE Broadcast Promotions

Mike Sheehe — Tue, 07 Oct 2008 23:46:19 +0000

Here’s a still from one of the WWE promotions that I produced. Producing these promotions was unique to many other types of broadcast programming and sports. The creative heads within the organization always want to push the envelope and do something different and their not afraid to try something new. Most all the performers were really great to work with too.

Tyra Banks Interview

Mike Sheehe — Sun, 28 Sep 2008 11:26:17 +0000

Having produced a great deal of entertainment programming and promotions, I’ve had the opportunity to interview some high profile talent in our industry. Here’s a still from an interview I did with Tyra Banks for an entertainment program and it’s promotional efforts.

Court TV Working Contract

Mike Sheehe — Sat, 27 Sep 2008 14:00:36 +0000

Here’s one page from a contract that I had to sign while doing work for Court TV. Anyone involved with the production and broadcasting of Court TV materials had to sign this contract. This was a very unique experience working where I got to work on high profile national cases at court houses in New York City. You do meet and see a great deal of characters working in these buildings.

Walt Disney Christmas Parade Script

Mike Sheehe — Thu, 18 Sep 2008 01:49:59 +0000

Here’s a program breakdown sheet from a WDW christmas parade program for ABC that I worked on a few years back. I worked on the backup master that was made in case the weather didn’t cooperate with production on christmas day. If you look at the time on this breakdown, it was the latest as of 4pm on 12/24, and there were a few more revisions after this one. It was a lot of hard work, but, everyone had a great deal of fun working on it.