Mike Sheehe: Creative Director & Art Director for Broadcast

August 24, 2008

WCW Working Media Pass

I’ve worked in numerous locations to create broadcast programming and this was one that was both fun and unique. WCW decided to use the Disney MGM Studios (when they actually did production there) in Orlando, Florida to create about a month worth of programming. We utilized New York Street on the backlot to set up the main stage and audience seats. The actors/athletes were shot all over the backlot for their story-lines. It was a grueling week or so of shooting, but, we somehow managed to stay away from getting the infamous Florida rain to delay production.

The crew and talent were some of the greatest people to work with. No matter what type of image wrestling/sports entertainment has, most of the talent is amazingly professional and will do anything to get the product right. The actors/athletes took direction well and were very cordial. 

It was cool to meet some of the people that were starting out in the sports entertainment business and to see them become mega-superstars years later.

August 21, 2008

Florida Marlins: Billy’s Bunch

This is a screenshot from a graphics package for a Florida Marlins kids program. Kids programming, promotions, and graphics packages are always a great deal of fun to do since you can go way out of the box and have fun with them. This package used a combination of live actors on greenscreen, 3D animation, and 2D motion graphics.

August 14, 2008

Tee It Up Ohio

Here’s a still from a program graphics package that me and a business partner created. The package was created in full 1080p resolution and is visually stunning when viewed at full resolution. it was a fun and unique concept for golf programming, blending beauty shots of lush greens with a “Sports Science” feel.

August 13, 2008

All Star Cafe – Good Tastes

I did a great deal of promotion and marketing with the team at All-Star cafe, so, when a partner and I were looking for a location to shoot a pilot episode of a series that concentrates on high profile restaurants, we choose the All-Star Cafe.

Here’s a still from the show we did at the All-Star Cafe, the staff was gracious and helpful and the show has gotten great reception from sponsors and broadcasters.

August 8, 2008

Florida Marlins

Here is a still from one of the many pieces I’ve done for Florida Marlins broadcasts and promotions.

This segment title was created using a combination of live action, 3d, and other graphic elements.

August 4, 2008

Stories, Rides, Action

Here’s a shot from the open of the program, “Stories,Rides,Action” that I worked on. The show featured steven spielberg, jeffrey katzenberg, Stephen Sommers, Nancy O’Dell, and more.

July 27, 2008

Welcome to Sheehe.com

Welcome to sheehe.com, my online portfolio. Since 1998 I’ve hosted this site to provide what a resume cannot, a comprehensive look at my accomplishments, credits and other random musings. With the complexity of maintaing a career within the media industry, I’ve always felt it  important to showcase my diverse background. This site has always helped to communicate those experiences in a compelling way. In no way is it meant to be a narcissistic indulgence, it’s merely a way to convey my background to potential clients, employers and peers, so, they can get a better understanding of the skill-sets I have to offer to a given project. I’ve never been one to brag and consider myself to be modest, so, I’ve found this site a good way to show my background to those that would like to learn more about my career and the site can be avoided by those who could care less. It’s also been an excellent way for me to challenge myself in understanding how to effectively develop for the Internet. In addition, I’ve always enjoyed looking at other people’s content and seeing how they’ve presented their message utilizing different forms of media. Seeing others creative work helps to inspire and challenge me. My hope is to inspire and challenge others as well. Another goal of the site is to let others who are new to the media industry get some insight into the challenges, pitfalls and excitement of choosing a career within this field.  

As you’ll notice while browsing through the site, I’ve had the amazing opportunity to work with great teams developing content for many major networks. I’ve written and produced thousands of broadcast promotions and commercials to support some of the biggest names in sports, syndicated programming and international brands. My career has taken me from directing live programming, producing long-form shows, art directing network redesigns, creative direction of numerous broadcast promotions and many other contributions creating broadcast content.

In addition to broadcast accomplishments, I’ve also managed the deployment and sustainability of large scale streaming media solutions for the Internet. Most recently, I’ve been offered a very unique perspective into the video game industry, one of the fastest growing forms of entertainment right now.

Throughout these experiences my teams and I  have been honored to be recognized by peers with Promax Gold, Addy’s and other industry awards. Teams I’ve led have also been accepted to present at national conferences, been recognized by industry publications, featured by industry leaders on their websites and have been rewarded with record-breaking ratings after delivering compelling promotional campaigns.

As with many who have persevered within the industry, it’s not all about success and sometimes I’ve had to deal with adversity. I’ve never looked at these situations as failures. I’ve learned a lot from these experiences and they’ve help me to avoid negative experiences. I’m better able to recognize warning signs and readjust accordingly. Am I immune to missteps now? Of course not, but I know how to handle negative situations when they arise, professionally and quickly.

I’m not one who just performs a job, I love what I do. I’ve done, seen and experienced things I doubt I would have been able to in any other industry. I’ve traveled around the country, met people of all different backgrounds, compelled millions to turn to a network, and got to experience situations that have given me an adrenaline rush like nothing else could. I’ve had the amazing opportunity to work with politicians, A-list talent, all-star athletes, seasoned producers and amazing crews.

So what’s next? I don’t know, this industry is in a constant flux with forms of delivery, audience tastes, and ways of conveying messages, so, you just never know. But, for me, that’s what keeps it interesting, fresh, exciting, and challenging. I’m not one to become complacent or just try for the status quo. I do look forward to helping deliver stellar ratings to a fledgling network, telling great stories to a national audience, branding an innovative new product that reaches amazing market saturation, or taking a tired product that has been around awhile and making it feel fresh and new.

That’s me and my professional career in a nutshell. Please feel free to browse around the website, ask questions if you’d like, and most of all, enjoy.

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