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» broadcast promotions

  • NESN/Red Sox, Faith = Electricity, Image Campaign
    By Mike Sheehe on February 2, 2009 | No Comments  Comments
    Here’s a still from another image campaign I wrote and produced for NESN. This spot was based around the quote, “Faith is like electricity, you can’t see it, but you can see the light,” by an unknown author. This spot helped to extended the overall campaign and tag line, ...
  • Sun Sports Latino Campaign
    By Mike Sheehe on January 19, 2009 | No Comments  Comments
    Here’s a still from a series of latino branding spots produced for Sun Sports. Being a regional sports network that airs around Florida, they wanted to tap into the rich heritage and large population of spanish speaking individuals. The network also wanted to convey that most every program i...
  • Rivalry Week Campaign
    By Mike Sheehe on January 16, 2009 | No Comments  Comments
    Here’s a video that showcases how limited budget, quick turnaround, and a collaborative effort can sometimes spark really great creative content. This series of spots was conceived during a lunch meeting with the entire creative team. All different types of ideas were thrown around and this spot s...
  • Seminole Football History Image Campaign
    By Mike Sheehe on January 14, 2009 | No Comments  Comments
    I finally have a little bit of time to post, it’s has been too long. I will try to keep up with my posts. Here is a still from a image promotion reliving 20 years of seminole football history on a broadcast sports network. We composited many different historical figures and plays throughout ...
  • Star Trek - Rene Auberjonois
    By Mike Sheehe on October 19, 2008 | No Comments  Comments
    Writing and producing promotions for the all the Star Trek series I got to work with a bunch of great talent. Here’s a still from an interview and liner session with Rene Auberjonois. A very accomplished actor and a great talent to work with. ...
  • HSN
    By Mike Sheehe on September 25, 2008 | No Comments  Comments
    Here’s a still from a pitch our team made to HSN for re-branding, image, and topical promotion campaigns. This particular spot was comprised of millions of HSN logos that created the overall network logo and were used to build images of their product line as well. ...
  • NCAA Pay Per View Commercial
    By Mike Sheehe on September 24, 2008 | No Comments  Comments
    Here is a still image from a pay per view spot that I created for an NCAA football match-up. ...
  • Cleveland Indians Spring Training Episodic Promotion
    By Mike Sheehe on September 23, 2008 | No Comments  Comments
    Here’s a still from a Cleveland Indians spring training promotion I produced in 2007. We got this request with a very tight deadline, so, we headed out to a local baseball field to get beauty shots. In addition, we scoured stock footage houses for snowy and dreary imagery to provide contrast t...
  • Southwest Airlines Cross Promotion
    By Mike Sheehe on September 21, 2008 | No Comments  Comments
    Southwest Airlines partnered with one of our news magazine programs. Here’s a still from one of the cross-promotional spots that were created. These spots were seamlessly intertwined with the programs graphic package, giving the show and the sponsorship a consistent feel. ...
  • Disney Quest - Interstitials
    By Mike Sheehe on August 29, 2008 | No Comments  Comments
    This was a very fun project to produce. I worked with Disney marketing to build awareness and show off Disney Quest and to use to help promote a block of kids programming. I decided on going with a game show production, bringing in viewers to compete on the games at the venue. I also cast a duo of t...