Mike Sheehe: Creative Director & Art Director for Broadcast » broadcast promotions

NESN/Red Sox, Faith = Electricity, Image Campaign

Mike Sheehe — Mon, 02 Feb 2009 13:53:24 +0000

Here’s a still from another image campaign I wrote and produced for NESN. This spot was based around the quote, “Faith is like electricity, you can’t see it, but you can see the light,” by an unknown author. This spot helped to extended the overall campaign and tag line, “Keep the Faith.” Created in the final month of the season while the team was making its last push for the world championship. This spot, in addition to all the spots our team was producing, and the great play seen on the field, helped to generate record breaking ratings for the network.

This posting originates from sheehe.com.

Sun Sports Latino Campaign

Mike Sheehe — Mon, 19 Jan 2009 12:50:22 +0000

Here’s a still from a series of latino branding spots produced for Sun Sports. Being a regional sports network that airs around Florida, they wanted to tap into the rich heritage and large population of spanish speaking individuals. The network also wanted to convey that most every program is broadcast with a SAP channel. We utilized Sun Sports large library of content, a rich color palette, and upbeat soundtrack to make a spot that could be enjoyed by anyone.

This posting originates from sheehe.com.

Rivalry Week Campaign

Mike Sheehe — Fri, 16 Jan 2009 13:43:50 +0000

Here’s a video that showcases how limited budget, quick turnaround, and a collaborative effort can sometimes spark really great creative content. This series of spots was conceived during a lunch meeting with the entire creative team. All different types of ideas were thrown around and this spot shows the concept we all came up with. While simple in presentation, it is very strong in conveying the message. It was shot right in the creative house and the entire campaign was turned around in less than a week. The campaign generated great buzz and respectable ratings.

The series of spots went on to earn honors from Promax BDA with a Gold award and numerous Ad Federation awards on the local, regional and national level.

Nothing beats a true collaborative effort with your creative team.

Seminole Football History Image Campaign

Mike Sheehe — Wed, 14 Jan 2009 14:46:43 +0000

I finally have a little bit of time to post, it’s has been too long. I will try to keep up with my posts.

Here is a still from a image promotion reliving 20 years of seminole football history on a broadcast sports network. We composited many different historical figures and plays throughout the 20 year history moving along a “virtual” timeline that culminated to the final branding screen.

The spot went over well and had a great feel to it.

Star Trek – Rene Auberjonois

Mike Sheehe — Sun, 19 Oct 2008 14:41:34 +0000

Writing and producing promotions for the all the Star Trek series I got to work with a bunch of great talent. Here’s a still from an interview and liner session with Rene Auberjonois. A very accomplished actor and a great talent to work with.

HSN

Mike Sheehe — Thu, 25 Sep 2008 13:15:36 +0000

Here’s a still from a pitch our team made to HSN for re-branding, image, and topical promotion campaigns. This particular spot was comprised of millions of HSN logos that created the overall network logo and were used to build images of their product line as well.

NCAA Pay Per View Commercial

Mike Sheehe — Wed, 24 Sep 2008 12:46:46 +0000

Here is a still image from a pay per view spot that I created for an NCAA football match-up.

Cleveland Indians Spring Training Episodic Promotion

Mike Sheehe — Tue, 23 Sep 2008 13:47:12 +0000

Here’s a still from a Cleveland Indians spring training promotion I produced in 2007. We got this request with a very tight deadline, so, we headed out to a local baseball field to get beauty shots. In addition, we scoured stock footage houses for snowy and dreary imagery to provide contrast to the sunny, green and lush baseball field. The spot was a welcome to spring and baseball. After showing all this sunny footage to welcome spring, say goodbye to the cold weather and welcome back baseball in the spots, the first few games at home were snowed out… Talk about irony.

Southwest Airlines Cross Promotion

Mike Sheehe — Sun, 21 Sep 2008 23:34:40 +0000

Southwest Airlines partnered with one of our news magazine programs. Here’s a still from one of the cross-promotional spots that were created. These spots were seamlessly intertwined with the programs graphic package, giving the show and the sponsorship a consistent feel.

Disney Quest – Interstitials

Mike Sheehe — Fri, 29 Aug 2008 13:05:55 +0000

This was a very fun project to produce. I worked with Disney marketing to build awareness and show off Disney Quest and to use to help promote a block of kids programming. I decided on going with a game show production, bringing in viewers to compete on the games at the venue. I also cast a duo of two great young actors to host the events and provide bumps, opens, teases, and promos for the event.

I utilized quite a few cameramen and crew to capture the multiple teams competing simultaneously. The production took place during the week and at a non-peak time, so, we pretty much had the run of the place and everyone that was there enjoyed watching the friendly competition.

Another great crew on a fun production.