Mike Sheehe: Creative Director & Art Director for Broadcast

July 28, 2008

2004 Boston Red Sox: Keep The Faith

In 2004 the curse of the bambino was still alive and kicking. It was late July and making it into the post season wasn’t locked in for the Red Sox. Then it happened, a fire was ignited that rocked the core of the team. Many people say the altercation between Rodrigez and Veritek was the turning point for the team that year. All cylindars were firing and the team started to tear it up in the American league.

This new found energy from the team started to electrify New England. It was amazing the feeling walking around Boston and seeing the hopes that this just might be the year where 80 years of misery might be brought to an end.

This excitement bled through from the most casual fan to the top brass within the Red Sox orginization.

I was lucky enough to be a part of this excitment and producing numerous commerials and promotions for NESN and the Red Sox.

This is a still from one of those campaigns that I created using a tag line the front office used when they were in San Diego. However, it resonated much further and had a much stronger meaning in 2004 with this Red Sox team.

The fans bought into the concept, breaking network ratings records, making their signs and creating buzz on the Internet. The players bought into it too, Big Papi was quoted as saying in the ALCS that he never gave up after loooking up and seeing a Keep The Fairh billboard with his image on it, it reminded him what a world series win would mean to the fans.

It was an amazing experience.

photo

July 27, 2008

Welcome to Sheehe.com

Welcome to sheehe.com, my online portfolio. Since 1998 I’ve hosted this site to provide what a resume cannot, a comprehensive look at my accomplishments, credits and other random musings. With the complexity of maintaing a career within the media industry, I’ve always felt it  important to showcase my diverse background. This site has always helped to communicate those experiences in a compelling way. In no way is it meant to be a narcissistic indulgence, it’s merely a way to convey my background to potential clients, employers and peers, so, they can get a better understanding of the skill-sets I have to offer to a given project. I’ve never been one to brag and consider myself to be modest, so, I’ve found this site a good way to show my background to those that would like to learn more about my career and the site can be avoided by those who could care less. It’s also been an excellent way for me to challenge myself in understanding how to effectively develop for the Internet. In addition, I’ve always enjoyed looking at other people’s content and seeing how they’ve presented their message utilizing different forms of media. Seeing others creative work helps to inspire and challenge me. My hope is to inspire and challenge others as well. Another goal of the site is to let others who are new to the media industry get some insight into the challenges, pitfalls and excitement of choosing a career within this field.  

As you’ll notice while browsing through the site, I’ve had the amazing opportunity to work with great teams developing content for many major networks. I’ve written and produced thousands of broadcast promotions and commercials to support some of the biggest names in sports, syndicated programming and international brands. My career has taken me from directing live programming, producing long-form shows, art directing network redesigns, creative direction of numerous broadcast promotions and many other contributions creating broadcast content.

In addition to broadcast accomplishments, I’ve also managed the deployment and sustainability of large scale streaming media solutions for the Internet. Most recently, I’ve been offered a very unique perspective into the video game industry, one of the fastest growing forms of entertainment right now.

Throughout these experiences my teams and I  have been honored to be recognized by peers with Promax Gold, Addy’s and other industry awards. Teams I’ve led have also been accepted to present at national conferences, been recognized by industry publications, featured by industry leaders on their websites and have been rewarded with record-breaking ratings after delivering compelling promotional campaigns.

As with many who have persevered within the industry, it’s not all about success and sometimes I’ve had to deal with adversity. I’ve never looked at these situations as failures. I’ve learned a lot from these experiences and they’ve help me to avoid negative experiences. I’m better able to recognize warning signs and readjust accordingly. Am I immune to missteps now? Of course not, but I know how to handle negative situations when they arise, professionally and quickly.

I’m not one who just performs a job, I love what I do. I’ve done, seen and experienced things I doubt I would have been able to in any other industry. I’ve traveled around the country, met people of all different backgrounds, compelled millions to turn to a network, and got to experience situations that have given me an adrenaline rush like nothing else could. I’ve had the amazing opportunity to work with politicians, A-list talent, all-star athletes, seasoned producers and amazing crews.

So what’s next? I don’t know, this industry is in a constant flux with forms of delivery, audience tastes, and ways of conveying messages, so, you just never know. But, for me, that’s what keeps it interesting, fresh, exciting, and challenging. I’m not one to become complacent or just try for the status quo. I do look forward to helping deliver stellar ratings to a fledgling network, telling great stories to a national audience, branding an innovative new product that reaches amazing market saturation, or taking a tired product that has been around awhile and making it feel fresh and new.

That’s me and my professional career in a nutshell. Please feel free to browse around the website, ask questions if you’d like, and most of all, enjoy.

Bar Code USA

Here’s a pilot for a show that I worked on, Bar Code USA. Not the most intellectual programming, but, a lot of fun and even more fun to watch.

The production was interesting, we traveled to Baltimore shooting in bars all around town until 5 in the morning. We met up with Vanilla Ice at one of the clubs, man that guy likes himself some Jägermeister, he was drinking it like it was water. You’ll have to watch the show to see how that all turned out.

July 26, 2008

Madden NFL 09 – E3 Trailer

Filed under: A Digital Portfolio,videos — Tags: , , , , — Mike Sheehe @ 10:15 pm

Here’s a video for one of the biggest games in the video game industry that I worked on. This trailer was shown at the 2008 E3 expo.

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