creative direction « Mike Sheehe: Creative Director & Art Director for Broadcast

February 2, 2009

NESN/Red Sox, Faith = Electricity, Image Campaign

Filed under: A Digital Portfolio,stills — Tags: art direction, branding, broadcast programming, broadcast promotions, broadcast sports, creative direction, image campaign, marketing, nesn, producer, writer — Mike Sheehe @ 9:53 am

Here’s a still from another image campaign I wrote and produced for NESN. This spot was based around the quote, “Faith is like electricity, you can’t see it, but you can see the light,” by an unknown author. This spot helped to extended the overall campaign and tag line, “Keep the Faith.” Created in the final month of the season while the team was making its last push for the world championship. This spot, in addition to all the spots our team was producing, and the great play seen on the field, helped to generate record breaking ratings for the network.

This posting originates from sheehe.com.

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January 16, 2009

Rivalry Week Campaign

Filed under: A Digital Portfolio,Miscellaneous,videos — Tags: adfed, art direction, broadcast programming, broadcast promotions, creative direction, promax, promotion campaign, sports networks, writer — Mike Sheehe @ 9:43 am

Here’s a video that showcases how limited budget, quick turnaround, and a collaborative effort can sometimes spark really great creative content. This series of spots was conceived during a lunch meeting with the entire creative team. All different types of ideas were thrown around and this spot shows the concept we all came up with. While simple in presentation, it is very strong in conveying the message. It was shot right in the creative house and the entire campaign was turned around in less than a week. The campaign generated great buzz and respectable ratings.

The series of spots went on to earn honors from Promax BDA with a Gold award and numerous Ad Federation awards on the local, regional and national level.

Nothing beats a true collaborative effort with your creative team.

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August 13, 2008

All Star Cafe – Good Tastes

Filed under: A Digital Portfolio,Broadcast Entertainment,stills — Tags: all star cafe, broadcast programming, creative direction, directing, efp, pilot, producer, writer — Mike Sheehe @ 7:36 am

I did a great deal of promotion and marketing with the team at All-Star cafe, so, when a partner and I were looking for a location to shoot a pilot episode of a series that concentrates on high profile restaurants, we choose the All-Star Cafe.

Here’s a still from the show we did at the All-Star Cafe, the staff was gracious and helpful and the show has gotten great reception from sponsors and broadcasters.

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