Mike Sheehe: Creative Director & Art Director for Broadcast

August 29, 2008

Disney Quest – Interstitials

This was a very fun project to produce. I worked with Disney marketing to build awareness and show off Disney Quest and to use to help promote a block of kids programming. I decided on going with a game show production, bringing in viewers to compete on the games at the venue. I also cast a duo of two great young actors to host the events and provide bumps, opens, teases, and promos for the event.

I utilized quite a few cameramen and crew to capture the multiple teams competing simultaneously. The production took place during the week and at a non-peak time, so, we pretty much had the run of the place and everyone that was there enjoyed watching the friendly competition.

Another great crew on a fun production.

August 10, 2008

Star Trek – Walter Koenig

Here’s a still from a series of interstitials produced to promote the anniversary of Star Trek. Partnering with Kennedy Space Center, production took place around the complex. We utilized many actors that have appeared in all of the Star Trek series, hey were great people to work with and took much pride in delivering their lines.

August 9, 2008

Hard Rock Live Concert

This was a fun and challenging project. A radio station was putting on a concert at Hard Rock Live and we teamed up with them to create interstitials to air during a special block of programming.

I brought in a camera crew to follow all the band members around and to videotape the entire concert. Everyone was firing on all cylinders for this production and it came out great.

Post took a bit because of the amount of footage shot and trying to find the right stories and songs for air, but, it was well worth it. The campaign was received very well.

August 6, 2008

Motown Cafe

Here’s a still from a promotional campaign done in conjunction with Motown Cafe. The spots were a series of interviews and b-roll of the events from a ground breaking event and launch. The spots then cut down to multiple interstials that were aired.

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