Mike Sheehe: Creative Director & Art Director for Broadcast

August 24, 2008

WCW Working Media Pass

I’ve worked in numerous locations to create broadcast programming and this was one that was both fun and unique. WCW decided to use the Disney MGM Studios (when they actually did production there) in Orlando, Florida to create about a month worth of programming. We utilized New York Street on the backlot to set up the main stage and audience seats. The actors/athletes were shot all over the backlot for their story-lines. It was a grueling week or so of shooting, but, we somehow managed to stay away from getting the infamous Florida rain to delay production.

The crew and talent were some of the greatest people to work with. No matter what type of image wrestling/sports entertainment has, most of the talent is amazingly professional and will do anything to get the product right. The actors/athletes took direction well and were very cordial. 

It was cool to meet some of the people that were starting out in the sports entertainment business and to see them become mega-superstars years later.

August 9, 2008

Hard Rock Live Concert

This was a fun and challenging project. A radio station was putting on a concert at Hard Rock Live and we teamed up with them to create interstitials to air during a special block of programming.

I brought in a camera crew to follow all the band members around and to videotape the entire concert. Everyone was firing on all cylinders for this production and it came out great.

Post took a bit because of the amount of footage shot and trying to find the right stories and songs for air, but, it was well worth it. The campaign was received very well.

August 6, 2008

XFL

Here’s a still from one of the many campaigns I produced for the XFL. This was very fun to do. We obtained access to the stadium where the team was playing, setup a TV a lounge chairs in the middle of the field and had cheerleaders dancing around the “fans” in the spots. It’s such an erie feeling being in a stadium when it’s empty, we’re so used to the stadium filled with fans and loud that there is a very ominous feeling when it’s empty. We had a great crew on these shoots and the cheerleaders were great to work with.

Motown Cafe

Here’s a still from a promotional campaign done in conjunction with Motown Cafe. The spots were a series of interviews and b-roll of the events from a ground breaking event and launch. The spots then cut down to multiple interstials that were aired.

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