In 2004 the curse of the bambino was still alive and kicking. It was late July and making it into the post season wasn’t locked in for the Red Sox. Then it happened, a fire was ignited that rocked the core of the team. Many people say the altercation between Rodrigez and Veritek was the turning point for the team that year. All cylindars were firing and the team started to tear it up in the American league.
This new found energy from the team started to electrify New England. It was amazing the feeling walking around Boston and seeing the hopes that this just might be the year where 80 years of misery might be brought to an end.
This excitement bled through from the most casual fan to the top brass within the Red Sox orginization.
I was lucky enough to be a part of this excitment and producing numerous commerials and promotions for NESN and the Red Sox.
This is a still from one of those campaigns that I created using a tag line the front office used when they were in San Diego. However, it resonated much further and had a much stronger meaning in 2004 with this Red Sox team.
The fans bought into the concept, breaking network ratings records, making their signs and creating buzz on the Internet. The players bought into it too, Big Papi was quoted as saying in the ALCS that he never gave up after loooking up and seeing a Keep The Fairh billboard with his image on it, it reminded him what a world series win would mean to the fans.
It was an amazing experience.
