Mike Sheehe: Creative Director & Art Director for Broadcast

November 5, 2008

Orlando Magic – Bo Outlaw

Here’s a still from one of the Orlando Magic Television Network image campaigns that I wrote and produced. This was a very fun campaign to do and one of the reasons was the player in the image, Bo Outlaw. I’ve worked with numerous athletes throughout my career and Bo Outlaw was one of my favorite to work with. He is one of the most genuine and nice individuals I’ve had the pleasure to work with. Another thing that stuck out during this production was how loose and fun he was, until the lines needed to be read. The concept was more of a “dramatic” feel centering on being part of the team. You could really feel his passion for the game and his team when he read his lines.

September 22, 2008

Orlando Magic Episodic Promotion

For a few years I was in charge of all Orlando Magic episodic, image, contest, and POP spots on the Magic TV network. I launched the Orlando Magic on our network, which was quite hectic but fun. Most of the episodics we produced were originals, not bag and tag generic spots with the match up at the end. I tried to come up with weekly or monthly theme based spots, depending on the match-ups coming up. It added to our workload and was quite a bit of work, but, the extra effort paid off in the networks best ratings to date. 

This is an image from just one of the numerous spots that we did promoting the Orlando Magic.

August 12, 2008

Network image Campaign

Here’s a still from a network image campaign for FSN Florida and Sun Sports. This series of spots utilized many arrays of the stations logo filled with programing. The camera then flew around this “virtual” space as the arrays burst apart to reveal the next sequence of events.

July 26, 2008

Steve Nash charity event

A still from a complete package created for professional basketball player Steve Nash’s charity event.

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