Here’s a still from a pitch our team made to HSN for re-branding, image, and topical promotion campaigns. This particular spot was comprised of millions of HSN logos that created the overall network logo and were used to build images of their product line as well.
For a few years I was in charge of all Orlando Magic episodic, image, contest, and POP spots on the Magic TV network. I launched the Orlando Magic on our network, which was quite hectic but fun. Most of the episodics we produced were originals, not bag and tag generic spots with the match up at the end. I tried to come up with weekly or monthly theme based spots, depending on the match-ups coming up. It added to our workload and was quite a bit of work, but, the extra effort paid off in the networks best ratings to date.
This is an image from just one of the numerous spots that we did promoting the Orlando Magic.
Here’s a still from a network image campaign for FSN Florida and Sun Sports. This series of spots utilized many arrays of the stations logo filled with programing. The camera then flew around this “virtual” space as the arrays burst apart to reveal the next sequence of events.
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