producer « Mike Sheehe: Creative Director & Art Director for Broadcast

August 29, 2008

Disney Quest – Interstitials

Filed under: A Digital Portfolio,stills — Tags: broadcast promotions, creative director, disney quest, game show, interstitial, kids programming, producer, writer — Mike Sheehe @ 9:05 am

This was a very fun project to produce. I worked with Disney marketing to build awareness and show off Disney Quest and to use to help promote a block of kids programming. I decided on going with a game show production, bringing in viewers to compete on the games at the venue. I also cast a duo of two great young actors to host the events and provide bumps, opens, teases, and promos for the event.

I utilized quite a few cameramen and crew to capture the multiple teams competing simultaneously. The production took place during the week and at a non-peak time, so, we pretty much had the run of the place and everyone that was there enjoyed watching the friendly competition.

Another great crew on a fun production.

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August 20, 2008

Red Lobster Contest Cross Promotion

Filed under: A Digital Portfolio,Broadcast Entertainment,stills — Tags: broadcast promotions, creative director, director, producer, writer — Mike Sheehe @ 12:10 am

Red Lobster wanted to partner with our network and NBA programming to cross-promote their restaurants. As always seems the case, there was limited time to get the spots together for air. I wanted a “pirate broadcast” look, so, we took over our engineering department, scattered some loose parts around, and brought in talent to be “the hacker.” Once we were done with shooting, the material was then edited into one of our episodic promos, breaking into the promo using static from a badly positioned satellite receiver, The spots did well, created buzz, and all partners were happy.

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August 13, 2008

All Star Cafe – Good Tastes

Filed under: A Digital Portfolio,Broadcast Entertainment,stills — Tags: all star cafe, broadcast programming, creative direction, directing, efp, pilot, producer, writer — Mike Sheehe @ 7:36 am

I did a great deal of promotion and marketing with the team at All-Star cafe, so, when a partner and I were looking for a location to shoot a pilot episode of a series that concentrates on high profile restaurants, we choose the All-Star Cafe.

Here’s a still from the show we did at the All-Star Cafe, the staff was gracious and helpful and the show has gotten great reception from sponsors and broadcasters.

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August 12, 2008

Network image Campaign

Filed under: A Digital Portfolio,Broadcast Sports,stills — Tags: art direction, branding, broadcast promotions, nba, network image, orlando magic, producer, regional sports network — Mike Sheehe @ 8:51 am

Here’s a still from a network image campaign for FSN Florida and Sun Sports. This series of spots utilized many arrays of the stations logo filled with programing. The camera then flew around this “virtual” space as the arrays burst apart to reveal the next sequence of events.

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August 11, 2008

Network Upfront Presentation

Filed under: A Digital Portfolio,Broadcast Entertainment,stills — Tags: art director, branding, creative director, network upfront, producer, writer — Mike Sheehe @ 8:31 am

Here’s a still from a custom open for a network upfront presentation.

This was filmed at the network utilizing the studio, master control, and a few of the edit bays.

The presentation went over so well that we repurposed the footage as a fall launch campaign to introduce all of the new programming coming to the network.

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August 10, 2008

Star Trek – Walter Koenig

Filed under: A Digital Portfolio,Broadcast Entertainment,stills — Tags: broadcast promotions, creative director, director, efp, interstitial, producer, star trek, syndicated programming, walter koenig, wrting — Mike Sheehe @ 6:58 am

Here’s a still from a series of interstitials produced to promote the anniversary of Star Trek. Partnering with Kennedy Space Center, production took place around the complex. We utilized many actors that have appeared in all of the Star Trek series, hey were great people to work with and took much pride in delivering their lines.

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August 9, 2008

Hard Rock Live Concert

Filed under: A Digital Portfolio,Broadcast Entertainment,stills — Tags: broadcast promotions, creative director, director, hard rock live, interstitial, live production, producer, writer — Mike Sheehe @ 6:34 am

This was a fun and challenging project. A radio station was putting on a concert at Hard Rock Live and we teamed up with them to create interstitials to air during a special block of programming.

I brought in a camera crew to follow all the band members around and to videotape the entire concert. Everyone was firing on all cylinders for this production and it came out great.

Post took a bit because of the amount of footage shot and trying to find the right stories and songs for air, but, it was well worth it. The campaign was received very well.

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August 6, 2008

XFL

Filed under: A Digital Portfolio,Broadcast Sports,stills — Tags: branding, broadcast promotions, cheerleaders, creative director, director, live production, producer, stadium, writer, xfl — Mike Sheehe @ 8:34 am

Here’s a still from one of the many campaigns I produced for the XFL. This was very fun to do. We obtained access to the stadium where the team was playing, setup a TV a lounge chairs in the middle of the field and had cheerleaders dancing around the “fans” in the spots. It’s such an erie feeling being in a stadium when it’s empty, we’re so used to the stadium filled with fans and loud that there is a very ominous feeling when it’s empty. We had a great crew on these shoots and the cheerleaders were great to work with.

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Motown Cafe

Filed under: A Digital Portfolio,Broadcast Entertainment,stills — Tags: advertising, broadcast promotions, creative director, director, interstitial, interviews, live production, marketing, motown cafe, producer, writer — Mike Sheehe @ 8:29 am

Here’s a still from a promotional campaign done in conjunction with Motown Cafe. The spots were a series of interviews and b-roll of the events from a ground breaking event and launch. The spots then cut down to multiple interstials that were aired.

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August 2, 2008

Blind Date

Filed under: A Digital Portfolio,Broadcast Entertainment,stills — Tags: branding, broadcast promotions, creative director, producer, syndication, writer — Mike Sheehe @ 11:12 am

This was part of a very successful cross-promotional campaign between our network, the syndicated program Blind Date and the Orlando Magic. I oversaw the production, direction, writing and execution of all the promotions for this campaign. Working between marketing partners at Universal Syndication and The Orlando Magic we came together to create spots that help sell all the properties involved.

Not only did this campaign have on-air elements, we also created half time content to execute at some Orlando Magic games.

This was a fun campaign to work on, even with all the red tape that had to be cut to execute it properly. But, all partners involved were excited about the concept and we worked together as a team to get it done.

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