A few years back the game-show Pictionary was in syndication across the country with Alan Thicke as the host. I had the opportunity to produce a series of promotions for the show and help with its launch.
This still is from a production of one of the promotions. We were doing behind the scenes footage during one of the tapings of the show itself. After the shows were completed, we had time with each of the talent to get one liners, live reads, and wild shots.
Universal studios needed to start marketing and creating commercials for a new entertainment option at their resort.
However, the building and installation of the attraction was still a month or two off. So, they needed to create a photo-realistic version of the attraction so people would be compelled to come and see it when it opened.
We began the project by looking reference materials and videos provided by the company developing the technology. From there we build scale and texture accurate 3d objects of the attraction.
Next we needed the background plates of the location the structures will he when they launch. We shoot HD on a varicam from multiple angles and with talent.
The pieces were then composited together. Masking out another production crew in the shot, adding fireworks and lasers, color correction and turning the scene from dusk to nighttime.
In 3d space we had to create the objects, recreate the water due to some unwanted reflections and to get reflections from from our objects.
This still is a sample from one angle. We also create the shot entirely in 3d so the camera would fly around the orbs in the lagoon.
It was used in a great deal of spots and the event had a succeedful launch.
In 2004 the curse of the bambino was still alive and kicking. It was late July and making it into the post season wasn’t locked in for the Red Sox. Then it happened, a fire was ignited that rocked the core of the team. Many people say the altercation between Rodrigez and Veritek was the turning point for the team that year. All cylindars were firing and the team started to tear it up in the American league.
This new found energy from the team started to electrify New England. It was amazing the feeling walking around Boston and seeing the hopes that this just might be the year where 80 years of misery might be brought to an end.
This excitement bled through from the most casual fan to the top brass within the Red Sox orginization.
I was lucky enough to be a part of this excitment and producing numerous commerials and promotions for NESN and the Red Sox.
This is a still from one of those campaigns that I created using a tag line the front office used when they were in San Diego. However, it resonated much further and had a much stronger meaning in 2004 with this Red Sox team.
The fans bought into the concept, breaking network ratings records, making their signs and creating buzz on the Internet. The players bought into it too, Big Papi was quoted as saying in the ALCS that he never gave up after loooking up and seeing a Keep The Fairh billboard with his image on it, it reminded him what a world series win would mean to the fans.
It was an amazing experience.
As you’ll notice while browsing through the site, I’ve had the amazing opportunity to work with great teams developing content for many major networks. I’ve written and produced thousands of broadcast promotions and commercials to support some of the biggest names in sports, syndicated programming and international brands. My career has taken me from directing live programming, producing long-form shows, art directing network redesigns, creative direction of numerous broadcast promotions and many other contributions creating broadcast content.
In addition to broadcast accomplishments, I’ve also managed the deployment and sustainability of large scale streaming media solutions for the Internet. Most recently, I’ve been offered a very unique perspective into the video game industry, one of the fastest growing forms of entertainment right now.
Throughout these experiences my teams and I have been honored to be recognized by peers with Promax Gold, Addy’s and other industry awards. Teams I’ve led have also been accepted to present at national conferences, been recognized by industry publications, featured by industry leaders on their websites and have been rewarded with record-breaking ratings after delivering compelling promotional campaigns.
As with many who have persevered within the industry, it’s not all about success and sometimes I’ve had to deal with adversity. I’ve never looked at these situations as failures. I’ve learned a lot from these experiences and they’ve help me to avoid negative experiences. I’m better able to recognize warning signs and readjust accordingly. Am I immune to missteps now? Of course not, but I know how to handle negative situations when they arise, professionally and quickly.
I’m not one who just performs a job, I love what I do. I’ve done, seen and experienced things I doubt I would have been able to in any other industry. I’ve traveled around the country, met people of all different backgrounds, compelled millions to turn to a network, and got to experience situations that have given me an adrenaline rush like nothing else could. I’ve had the amazing opportunity to work with politicians, A-list talent, all-star athletes, seasoned producers and amazing crews.
So what’s next? I don’t know, this industry is in a constant flux with forms of delivery, audience tastes, and ways of conveying messages, so, you just never know. But, for me, that’s what keeps it interesting, fresh, exciting, and challenging. I’m not one to become complacent or just try for the status quo. I do look forward to helping deliver stellar ratings to a fledgling network, telling great stories to a national audience, branding an innovative new product that reaches amazing market saturation, or taking a tired product that has been around awhile and making it feel fresh and new.
That’s me and my professional career in a nutshell. Please feel free to browse around the website, ask questions if you’d like, and most of all, enjoy.
A still from a complete package created for professional basketball player Steve Nash’s charity event.
A still from animations created for the re branding of dolphin stadium and to showcase their newly installed HD jumbotron.
An image from a series of animations created for the launch of the M&M’s store at times square in New York City.
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