Mike Sheehe: Creative Director & Art Director for Broadcast » sports networks http://www.sheehe.com/main An online portfolio and work history of creative director Michael Sheehe Mon, 12 Apr 2010 00:11:35 +0000 en hourly 1 http://wordpress.org/?v=3.0 Rivalry Week Campaign http://www.sheehe.com/main/2009/01/16/rivalry-week-campaign/ http://www.sheehe.com/main/2009/01/16/rivalry-week-campaign/#comments Fri, 16 Jan 2009 13:43:50 +0000 Mike Sheehe http://www.sheehe.com/main/?p=109 Here’s a video that showcases how limited budget, quick turnaround, and a collaborative effort can sometimes spark really great creative content. This series of spots was conceived during a lunch meeting with the entire creative team. All different types of ideas were thrown around and this spot shows the concept we all came up with. While simple in presentation, it is very strong in conveying the message. It was shot right in the creative house and the entire campaign was turned around in less than a week. The campaign generated great buzz and respectable ratings.

The series of spots went on to earn honors from Promax BDA with a Gold award and numerous Ad Federation awards on the local, regional and national level.

Nothing beats a true collaborative effort with your creative team.

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