PSFL Brochure

Mike Sheehe — Thu, 06 Nov 2008 14:57:53 +0000

Here’s a brochure for a start-up football league that never played a game, the PSFL. However, they did hire staff, draft players and have training camp for all the teams in the league. I was hired to oversee video operations for the Carolina Cougars and was in Cocoa Beach with my staff for training camp. It was exciting and fun the first few weeks until we found the entire team was getting kicked out of the hotel because the bills were not paid, I can laugh about that now. The entire team was relocated to our offices in South Carolina to finish out training camp and await word from the league as to what was going on. During the next few weeks I worked along side the GM, Roman Gabriel, who was a really good guy and honest about the situation. After a week or two the league and teams were finally disbanded after funding fell through. We all got a letter that mentioned it would start again next year, that didn’t happen either.

All though the experience was nerve racking at the time, it was also a lot of fun, and a risk that I’m glad I took. In my opinion, within the media and sports industries you often have the greatest success when you take big risks. Yes, we have to play it safe a great deal of times, but, we must take calculated risks to achieve the greatest amount of success.

Please note that this is a brochure that was handed out and created by the league. I’m posting it so those who are not aware of the PSFL can get an idea of how close the league was to starting up. I did not oversee the creation of the brochure, I was in charge of video operations for the Carolina Cougars.

Mike Sheehe: Creative Director & Art Director for Broadcast » spring football

PSFL Brochure