This was part of a very successful cross-promotional campaign between our network, the syndicated program Blind Date and the Orlando Magic. I oversaw the production, direction, writing and execution of all the promotions for this campaign. Working between marketing partners at Universal Syndication and The Orlando Magic we came together to create spots that help sell all the properties involved.
Not only did this campaign have on-air elements, we also created half time content to execute at some Orlando Magic games.
This was a fun campaign to work on, even with all the red tape that had to be cut to execute it properly. But, all partners involved were excited about the concept and we worked together as a team to get it done.
