Red Lobster wanted to partner with our network and NBA programming to cross-promote their restaurants. As always seems the case, there was limited time to get the spots together for air. I wanted a “pirate broadcast” look, so, we took over our engineering department, scattered some loose parts around, and brought in talent to be “the hacker.” Once we were done with shooting, the material was then edited into one of our episodic promos, breaking into the promo using static from a badly positioned satellite receiver, The spots did well, created buzz, and all partners were happy.
August 20, 2008
August 13, 2008
All Star Cafe – Good Tastes
I did a great deal of promotion and marketing with the team at All-Star cafe, so, when a partner and I were looking for a location to shoot a pilot episode of a series that concentrates on high profile restaurants, we choose the All-Star Cafe.
Here’s a still from the show we did at the All-Star Cafe, the staff was gracious and helpful and the show has gotten great reception from sponsors and broadcasters.
August 11, 2008
Network Upfront Presentation
Here’s a still from a custom open for a network upfront presentation.
This was filmed at the network utilizing the studio, master control, and a few of the edit bays.
The presentation went over so well that we repurposed the footage as a fall launch campaign to introduce all of the new programming coming to the network.
August 9, 2008
Hard Rock Live Concert
This was a fun and challenging project. A radio station was putting on a concert at Hard Rock Live and we teamed up with them to create interstitials to air during a special block of programming.
I brought in a camera crew to follow all the band members around and to videotape the entire concert. Everyone was firing on all cylinders for this production and it came out great.
Post took a bit because of the amount of footage shot and trying to find the right stories and songs for air, but, it was well worth it. The campaign was received very well.
August 6, 2008
XFL
Here’s a still from one of the many campaigns I produced for the XFL. This was very fun to do. We obtained access to the stadium where the team was playing, setup a TV a lounge chairs in the middle of the field and had cheerleaders dancing around the “fans” in the spots. It’s such an erie feeling being in a stadium when it’s empty, we’re so used to the stadium filled with fans and loud that there is a very ominous feeling when it’s empty. We had a great crew on these shoots and the cheerleaders were great to work with.
Motown Cafe
Here’s a still from a promotional campaign done in conjunction with Motown Cafe. The spots were a series of interviews and b-roll of the events from a ground breaking event and launch. The spots then cut down to multiple interstials that were aired.
August 2, 2008
July 31, 2008
July 27, 2008
Welcome to Sheehe.com
As you’ll notice while browsing through the site, I’ve had the amazing opportunity to work with great teams developing content for many major networks. I’ve written and produced thousands of broadcast promotions and commercials to support some of the biggest names in sports, syndicated programming and international brands. My career has taken me from directing live programming, producing long-form shows, art directing network redesigns, creative direction of numerous broadcast promotions and many other contributions creating broadcast content.
In addition to broadcast accomplishments, I’ve also managed the deployment and sustainability of large scale streaming media solutions for the Internet. Most recently, I’ve been offered a very unique perspective into the video game industry, one of the fastest growing forms of entertainment right now.
Throughout these experiences my teams and I have been honored to be recognized by peers with Promax Gold, Addy’s and other industry awards. Teams I’ve led have also been accepted to present at national conferences, been recognized by industry publications, featured by industry leaders on their websites and have been rewarded with record-breaking ratings after delivering compelling promotional campaigns.
As with many who have persevered within the industry, it’s not all about success and sometimes I’ve had to deal with adversity. I’ve never looked at these situations as failures. I’ve learned a lot from these experiences and they’ve help me to avoid negative experiences. I’m better able to recognize warning signs and readjust accordingly. Am I immune to missteps now? Of course not, but I know how to handle negative situations when they arise, professionally and quickly.
I’m not one who just performs a job, I love what I do. I’ve done, seen and experienced things I doubt I would have been able to in any other industry. I’ve traveled around the country, met people of all different backgrounds, compelled millions to turn to a network, and got to experience situations that have given me an adrenaline rush like nothing else could. I’ve had the amazing opportunity to work with politicians, A-list talent, all-star athletes, seasoned producers and amazing crews.
So what’s next? I don’t know, this industry is in a constant flux with forms of delivery, audience tastes, and ways of conveying messages, so, you just never know. But, for me, that’s what keeps it interesting, fresh, exciting, and challenging. I’m not one to become complacent or just try for the status quo. I do look forward to helping deliver stellar ratings to a fledgling network, telling great stories to a national audience, branding an innovative new product that reaches amazing market saturation, or taking a tired product that has been around awhile and making it feel fresh and new.
That’s me and my professional career in a nutshell. Please feel free to browse around the website, ask questions if you’d like, and most of all, enjoy.







